Bookings open for the All-New Proton Saga, estimated prices from RM40k to RM50k

KUALA LUMPUR: Proton has opened bookings for the All-New Saga, with prices expected to range between RM40,000 and RM50,000, marking a fresh milestone for a car that’s been part of Malaysian life for nearly four decades.

First introduced in 1985, the Saga has always been more than just transport — it’s a national symbol that’s evolved alongside the country. Now, Proton says it’s ready for a smarter, more connected future.

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The latest Saga is built on Proton’s new Advanced Modular Architecture (AMA) — its first model to be fully designed, engineered, and validated in Malaysia. The project reflects Proton’s growing technical maturity and its strengthened R&D capability since joining forces with Geely in 2018.

Importantly, Proton holds full Intellectual Property Rights (IPR) for this model, a sign that the company is now capable of developing cars independently while preparing for the next generation of intelligent and semi-autonomous vehicles.

“The All-New Saga showcases how Malaysian engineering has matured — transforming Proton from a symbol of national pride into a global automotive contender,” said Dato' Ir. Abdul Rashid bin Musa, Deputy CEO of Proton.

Carrying the tagline “Intelligence That Thrills”, the new Saga revisits Proton’s I.C.O.N. framework — Impressive Performance, Comprehensive Safety, Optimised Intelligence, and Next-Gen Style — updating each for today’s drivers.

Impressive Performance
Powering the All-New Saga is the new i-GT 1.5-litre 4-cylinder engine paired with a Continuously Variable Transmission (CVT). Proton says fuel efficiency is now at 4.9L/100 km (MDC cycle), while the addition of Electric Power Steering (EPS) improves low-speed manoeuvrability without compromising that familiar Proton ride and handling balance.

Comprehensive Safety
The car now packs six airbags, PROTON’s Reinforced Safety Structure (RESS) with Hot Press Formed components, and a suite of Advanced Driver Assistance Systems (ADAS) with nine safety functions — a notable jump in safety for Malaysia’s A-segment.

Optimised Intelligence
Inside, the All-New Saga gets a major tech upgrade with a 16-inch Integrated Dual Screen, combining the instrument cluster and infotainment display. Wireless Apple CarPlay and Android Auto are now included, alongside thoughtful touches like auto headlamps, Follow-Me-Home lighting, and headlamp levelling.

Next-Gen Style
Visually, it’s still recognisably a Saga, but one that’s more grown-up. Full LED Projector Headlamps, new LED taillights, and the distinctive ‘Sulaman Songket’ front grille motif give it local character, while two-tone 15-inch alloys round off the look.

Variants and colours

The All-New Saga will be available in Standard, Executive, and Premium trims, with five colour options — Marine Blue, Space Grey, Ruby Red, Armour Silver, and Snow White.

Bookings are now open at Proton showrooms nationwide. Early customers who book from 10 November until the official launch date, and complete registration by 31 December 2025, will get:

• 1-Year Free Service or 20,000 km (including labour and parts)

• Limited Edition All-New Saga Touch ‘n Go Card

Terms and conditions apply.

Warming up for the launch

In true Proton fashion, the brand isn’t just unveiling a car — it’s celebrating the people who made the Saga an icon. A nationwide pre-launch tour called “IKONIK TOGETHER-GATHER” will run from 14 to 23 November 2025, blending food, lifestyle, and community events across several regions. Expect local cuisines, live activities, and KOL appearances as Proton brings the Saga closer to everyday Malaysians.

As the Saga approaches its 40th year, Proton is clearly sending a message: the car that started it all is ready for the next generation.

For the latest updates, follow Proton Cars Official on social media ahead of the All-New Saga’s official launch.

Also Read: All-New Proton Saga previewed —1.5-litre/CVT, 16-inch dual screen, ADAS