Caltex and Def Jam Southeast Asia announce TikTok challenge

KUALA LUMPUR: Caltex today announced the #Caltexunstoppablestar TikTok challenge in partnership with Def Jam Southeast Asia and Universal Music Group for Brands. 

Aimed at inspiring musicians and fans to share their creativity across Malaysia, participants stand a chance to win attractive prizes such as 10.2-inch iPads, Pre-loaded Caltex StarCash Cards worth RM500, and Caltex Havoline Fully Synthetic ECO Series.  

The challenge that has already amassed over 800 million views on TikTok runs from 18 February to 21 April 2022.  

The challenge features a unique 60-second rap song co-written and co-produced for Caltex by SonaOne and performed by artists across three countries including Malaysia, Thailand and Philippines. 

The rapping is divided into four 15-second sections, each increasing in speed and difficulty. With the addition of TikTok’s AR filters, users can rap along and create their own unstoppable rap video to express how they are enjoying their journey.  

The song is catchy with a tongue-twisting and free-flowing rap that reminds people about the unbeatable joy of driving.  

“With Caltex’s and Def Jam Southeast Asia’s #Caltexunstoppablestar challenge, our customers and casual users will have a little fun with us via our TikTok challenge, whether listening in their car, on a journey, or from the comfort of their homes."

"They will be reminded they can keep going, as fuel stops become one less thing holding them back.” said Jay Gomez, CML Country Chairman.  

“Hip-Hop is highly influential across the region,” said Calvin Wong, CEO of Universal Music Group Southeast Asia. “With some of Southeast Asia’s biggest rappers including Malaysia’s Joe Flizzow, Thailand’s Daboyway and Philippines’ Matthaios performing on the track, we’re excited to see how fans and users take the song to the next level through this partnership.”  

Participants must only use the official #Caltexunstoppablestar branded effect (filter) on TikTok, and the music created for the contest.  

It is said that the video must be posted on TikTok platform and should remain public until the end of the contest.  

While all participants are required to include the official hashtag #Caltexunstoppablestar in the video caption, Caltex will select three winners with the ‘most creative submission’ once every three weeks. 

Joe Flizzow said, “We are proud to partner with Caltex for this unique track. We are all excited to see how fans will bring their own unstoppable rap magic to this music challenge.” 

The #Caltexunstoppablestar TikTok Challenge will also run in the Philippines and Thailand. 

Also read: Caltex launches new retail service in Philippines