Hyundai Motor Malaysia signs MoU with Selangor FC; hands over Staria MPV

KUALA LUMPUR: The Malaysia Super League 2025 kicked off on August 8, with the opening match marking the debut of a strategic alliance between Hyundai Motor Malaysia (HMY) and Selangor FC. The automaker is the Official Mobility Partner of Red Giants for the 2025–2026 season, underscoring its commitment to supporting and promoting Malaysian football. 

Seal the partnership by signing MoU

Hyundai Motor Malaysia and Selangor FC recently officiated this partnership by signing a Memorandum of Understanding. The agreement was signed by Mr. Eric Lee, President of Hyundai Motor Malaysia, and Dr. Johan Kamal Hamidon, Chief Executive Officer of Selangor FC.  

Held at Menara AFFIN @ TRX, the ceremony was witnessed by His Highness Tengku Amir Shah Ibni Sultan Sharafuddin Idris Shah Alhaj, Raja Muda of Selangor and Chairman of Selangor FC, along with Ms. Jahabarnisa Haja Mohideen, Managing Director of Hyundai Motor Malaysia.

Hyundai Staria joins the Selangor FC journey

As part of the partnership, HMY handed over its luxurious and futuristic MPV, the Staria, to serve as the club’s official team vehicle. It boasts a spacious design and several comfort and advanced features, supporting the mobility needs of players and officials throughout the season.  

Also read: Hyundai goes direct in Malaysia – Santa Fe, Tucson, and Staria launched by new management

Hyundai’s branding across the season 

We have already seen the Hyundai branding on the team’s polo t-shirts in the debut match. The brand presence will be expanding to training jerseys and various matchday activities in the upcoming months, confirms the automaker. 

Aligns with Hyundai’s global vision

The collaboration connects a global vision with local passion by creating experiences that bring fans, players, and communities closer together. 

“Globally, Hyundai’s belief in evolving alongside sport and its communities is reflected through decades of investment in football. Our involvement goes beyond performance; it’s about people, stories, and progress. Football reflects resilience, teamwork and unity, values that mirror our own. Here in Malaysia, this vision takes on a greater meaning as we join hands with Selangor FC, a club whose legacy and ambition embody the very spirit of our brand vision Progress for Humanity,” emphasised Ms. Jahabarnisa Haja Mohideen, Managing  Director of Hyundai Motor Malaysia. 

“We are delighted to welcome Hyundai Motor Malaysia as our Official Mobility Partner. This partnership is not just about brand visibility - it’s about aligning with a global leader in mobility solutions that share our values of performance, innovation, and passion. As we compete in both the Malaysia Football League and the ACC Shopee Cup, Hyundai’s support will be instrumental in helping us elevate Selangor FC to greater heights on and off the pitch,” said  Dr. Johan Kamal Hamidon, Chief Executive Officer of Selangor FC. 

A look at Hyundai’s landmark global sports collaboration

• Top-tier partner since 1999, supporting men’s and women’s World Cups, youth tournaments, beach soccer, and futsal, demonstrating leadership in global sports sponsorship.
• At the 2022 FIFA World Cup, Hyundai provided over 600 official vehicles, with 50% being eco-friendly models such as the Ioniq 5 and Santa Fe Hybrid.
• Partnered with Common Goal during the 2023 FIFA Women’s World Cup to support the Equal Play Effect, a program advancing female participation in football across the Asia-Pacific.

Guided by the vision of “Progress for Humanity”, Hyundai continues to drive forward through global partnerships in football and beyond.

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