LEPAS partners with ASTRO, Wani Kayrie for Raya music video, launch set for H1 2026
KUALA LUMPUR: Chery’s new sub-brand LEPAS (specifically for markets outside China) is set to enter the Malaysian market this year. Ahead of the official launch, Lepas had already set up its local social media handles last year and announced its big plans for network expansion. Well, the brand has now teased its upcoming entry in a musical form.
KEY TAKEAWAYS
When will the Lepas brand enter Malaysia?
Lepas is set to enter the Malaysian market in the first half of 2026.What are the upcoming Lepas SUVs in Malaysia?
The upcoming SUV segment contender is expected to launch the Lepas L8, Lepas L4, and Lepas L6 models in Malaysia.LEPAS has released a catchy new Hari Raya music video, “Kampung Kita,” in collaboration with ASTRO and talented vocal powerhouse Wani Kayrie. The video celebrates the beloved Malaysian tradition of balik kampung and beautifully captures the joy of family reunions and refined festive fashion.
Photo from LEPASThe clip presents the colourful aesthetic of Raya preparations alongside the sleek and elegant presence of LEPAS, indicating what Malaysians can expect from the upcoming brand. With this collaboration, LEPAS aims to connect with Malaysians through local pop culture while representing its vision of elegant mobility.
You can watch the official “Kampung Kita” music video by Wani Kayrie here - https://www.youtube.com/watch?v=QtubRBfCgeQ Or catch a glimpse of the exclusive 30-second version for a quick preview: https://www.youtube.com/watch?v=1whkny0unjY
“Festive celebrations are increasingly becoming travel moments for Malaysians. Hari Raya is a time of unity, and the balik kampung drive is a journey every Malaysian holds close to their heart,” shared Sarah Choo, Senior Brand Director of LEPAS. “Through ‘Kampung Kita’, we wanted to celebrate this beautiful journey alongside ASTRO and Wani Kayrie. As a brand, LEPAS is built on the belief of moving forward together, and there is no better way to express that spirit to Malaysians than through a soundtrack that brings families closer and turns moments into memories.”
Photo from LEPAS“We’re excited to partner with LEPAS on this Raya music video, which reflects the spirit of celebration, unity, and creativity that defines the festive season in Malaysia. We believe music is one of the most powerful ways for brands to connect emotionally with audiences. This collaboration allowed us to bring together artists, storytelling and cultural elements to create something truly meaningful for Raya,” said Mathan Rajasingam, Astro Representative.
Lepas Malaysia: Launch plans and network strategy
The Lepas L8, a D-segment SUV, is expected to lead the brand’s launch in the local market. It is likely to be followed by the Lepas L4 that was spotted on local roads last month.
Lepas aims to establish 20 sales and service outlets in Malaysia, strategically located across key states in Peninsular and East Malaysia, including Kuala Lumpur, Selangor, Johor, Penang, Sarawak, Sabah, and beyond. By the end of 2026, it plans to reach 30 strategic touchpoints.
Also read: Chery Malaysia launches 2026 Hari Raya deals, Tiggo Cross HEV and Tiggo PHEV rebates announced
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