Malaysia’s No.1 automotive retailer Sime Motors turns 45; announces special initiatives

KUALA LUMPUR: Sime Motors, Malaysia’s number one automotive retailer, has marked a major milestone by completing 45 years of operations. Since its inception in 1980, the company has played a key role in shaping the country’s mobility landscape with a world-class portfolio of brands and services.

With nearly five decades of growth, innovation and leadership, Sime Motors represents several global automotive brands in Malaysia, including 

• BMW
• MINI
• BMW Motorrad
• BYD
• DENZA
• Ford
• Hyundai
• Jaguar
• Land Rover
• Volvo
• Porsche

Not only new cars, but the company also deals in used cars. It operates Auto Selection for used cars and EV Next for pre-owned electric cars. Its multi-franchise service centre, named Drivecare, offers comprehensive automotive solutions to customers across all segments and brands, all under one roof.

Sime Motors: 45 Years of Milestones

Over the past 45 years, Sime Motors has consistently redefined automotive retail and aftersales services in Malaysia, with an unwavering commitment to customer-first excellence. From introducing advanced technologies to providing premium ownership experiences and driving Malaysia’s electric mobility transition, the company has always been at the forefront. 

Central to its growth are its people, with continuous training and development ensuring they deliver exceptional customer experiences in a changing automotive landscape.

Here’s a quick look at some key milestones -

1980s and 1990s	Built a strong foundation as a trusted automotive retailer, representing premium global brands and expanding its reach across Malaysia.
2000s	Grew rapidly by strengthening its presence in luxury, premium, and mass-market segments, also expanded its retail and aftersales network.
2010s	Expanded dealership network, added new international marques and enhanced customer-focused experiences.
2020s (the milestone decade)	Launched Sime Motors City in Ara Damansara as the largest automotive complex in Southeast Asia. Also took big steps into electric mobility by introducing pioneering EV brands like BYD.

Sime Motors 45th anniversary celebrations

To mark its 45 years of automotive excellence, Sime Motors has rolled out exciting initiatives for its customers nationwide. These include - 

• 45th anniversary sales carnival at Sime Motors City (5 to 7 September) - Offering exclusive deals, activities, entertainment and test drives.
• Lucky draw prizes (from September until December 2025) - Including a grand prize of the BMW 2 Series plus monthly giveaways.

• Orchestrating Excellence: An orchestra concert celebrating the company’s glorious 45 years of operations.
• 45-Hour anniversary sales marathon (October) - A record-breaking promotional event with unmatched offers.
• Customer and staff engagements: It includes retro-themed nights, sports events and engagements celebrating the Sime Motors community.

“Sime Motors’ 45-year journey has been instrumental to the Group’s long-standing commitment to innovation, sustainability and creating value for our customers,” said Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime. 

“The Motors business is an important growth driver for Sime, and we are proud to see how Sime Motors has become a trusted name in Malaysia and a key force in the region’s mobility landscape. As we celebrate this milestone, we look forward to unlocking new opportunities, particularly in electric mobility and to the wider Asia Pacific market.”

“This milestone is not just a celebration of our legacy but a reaffirmation of our vision for the future,” said Andrew Basham, Managing Director of Sime Motors. “For 45 years, we have had the privilege of driving alongside Malaysians through every milestone, every journey and every generation. At Sime Motors, we will keep driving innovation, creating solutions and building customer trust at the core of everything we do.”

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