Mercedes-Benz Malaysia wraps up 2025 with portfolio expansion, EV charging push, and more customer programmes

KUALA LUMPUR:  Mercedes-Benz Malaysia is closing out 2025 by pointing to progress across three big areas, product and technology, customer experience (and aftersales), plus sustainability and community programmes.

The company says the local market has shifted quickly in recent years, with EVs becoming more common and more accessible, and that it is heading into 2026 focused on broad choice across powertrains and a “flexible” ownership experience.

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“The Malaysian automotive industry has experienced dynamic shifts in recent years and electric mobility has become more popular and accessible. We see greater opportunities in meeting the demands of today’s market with innovative design, performance, and cutting-edge technology, bolstered by a strong and prestigious brand legacy. The company looks ahead to 2026 with confidence, where enhancing overall driving experiences and empowering customers with an extensive portfolio and ease of ownership flexibility, remain our key business drivers.”
Amanda Zhang, CEO & President of Mercedes-Benz Malaysia

Wider model mix, including 11 BEVs introduced so far

On the product front, Mercedes-Benz Malaysia says it continues to push a “luxury of choice” approach, meaning it is still selling internal combustion models, while also expanding plug-in hybrid and full EV offerings for buyers who want electrification.

“Mercedes-Benz Malaysia remains committed to meeting market needs by offering our customers the luxury of choice, from internal combustion engine (ICE) models to plug-in hybrids, as well as fully electric vehicles, catering to diverse customer preferences for performance and sustainability. This extensive portfolio ensures we stay ahead in a competitive environment, complemented by a customer-centric purchasing experience and a loyal customer base that reinforce Mercedes-Benz as the most loved luxury brand in Malaysia.” said Nadia Trimmel, Vice President, Marketing & Sales, Mercedes-Benz Malaysia.

Mercedes-Benz Malaysia says it has introduced a total of 11 battery-electric models locally to date, including the Mercedes-Maybach EQS SUV. The company highlights the model’s use of “sustainable materials” such as vegetable-tanned Nappa leather, Econyl® carpets, and recycled metals. On the plug-in hybrid side, it points to the Mercedes-Benz GLE 400 e 4MATIC with EQ Hybrid Technology, quoting up to 114 km of all-electric range (WLTP).

Among the models introduced in 2025, Mercedes-Benz Malaysia lists the following:

• Mercedes-Maybach EQS 680 SUV

• Mercedes-Maybach S 580 4MATIC Night Series

• Mercedes-AMG CLA 45 S 4MATIC+ Coupé Final Edition

• Mercedes-AMG CLE 53 4MATIC+ Coupé

• Mercedes-AMG GT 63 4MATIC+ Coupé

• Mercedes-AMG SL 63 S E PERFORMANCE

• Mercedes-Benz C 200 AMG Line

• Mercedes-Benz GLC 200 4MATIC

• Mercedes-Benz GLE 400 e 4MATIC with EQ Hybrid Technology

• Mercedes-Benz S 580 e with EQ Hybrid Technology

• Mercedes-Benz G 580 with EQ Technology

Brand events, not just cars

Beyond launches, Mercedes-Benz Malaysia says it continued running customer-facing activities designed to turn the brand into something people can experience, not just read about.

These include the G-Class Experience (including a 40-degree ramp and a demonstration of the G-TURN), Mercedes-Benz FashionWeek Kuala Lumpur, the AMG Defensive Driving Experience at Sepang International Circuit Driving Experience Centre, and the MercedesTrophy programme.

Dealer network, technicians, and aftersales digitalisation

Mercedes-Benz Malaysia is also leaning heavily on aftersales and retail consistency as part of its pitch for long-term ownership confidence, especially as it adds more electrified models into the mix.

“Our dealer network remains one of our greatest strengths. Their alignment, commitment, and consistency in upholding Mercedes-Benz standards play a critical role in delivering luxury customer experiences, driving operational excellence, and supporting our business transformation , not only in electrification, but across every area of our customer ecosystem. Combined with our expanding EV charging network, continuous development of local talent, and steady progress in digitalisation, we are shaping a robust, future-ready Mercedes-Benz ownership experience in Malaysia. Being recognised as Champion of the Mercedes-Benz Global Customer Care Award further reinforces our dedication to exceeding customer expectations and setting new benchmarks for luxury automotive experience across the country.”
Edmin Naidoo, Vice President, Customer Services, Mercedes-Benz Malaysia

In 2025, the company also marked the graduation of 42 globally-certified technicians from its Advanced Modern Apprenticeship (AMA) Programme, plus recognition of 37 retail personnel from Malaysia and Singapore. On the process side, Mercedes-Benz Malaysia says it continued expanding digitalisation in customer services, including fully paperless end-to-end workshop operations, in-car digital services via the Mercedes-Benz In-Car Store, and Mercedes me Collision Care support.

EV charging partnerships grow, with more co-branded sites listed

On charging infrastructure, Mercedes-Benz Malaysia says it expanded its Mercedes-Benz branded EV charging network via collaborations with charge point operators (CPOs) including Gentari, EV Connection (JomCharge), DC Handal, and chargeEV. The company also says the network is supported by retail partners, and extended through partnerships with “luxury hotels, golf courses, and lifestyle destinations.”

It also lists specific EV charging co-branding partnerships established in 2025 at:

• Bamboo Hills, Kuala Lumpur

• Eco Ardence, Setia Alam

• Hyatt Regency Kuala Lumpur at KL Midtown

• Nilai Springs Golf & Country Club

Malaysia Airlines tie-up for perks and transfers

Mercedes-Benz Malaysia also highlights a collaboration with Malaysia Aviation Group (MAG), which includes Malaysia Airlines.

The company says the initiative is aimed at “redefining luxury services” for elite clientele, and includes selected Mercedes-Benz privileges, specially-curated #MyMercedesRewards on selected models, access to lifestyle events, and airport terminal transfers for Enrich Platinum members plus Business Suite and Business Class passengers travelling with Malaysia Airlines.

CSR and community programmes, road safety and grants

On corporate citizenship, Mercedes-Benz Malaysia frames its CSR as part of its sustainability approach, with a focus on youth development, education, and sports, particularly among underprivileged children.

Through its partnership with the Nicol David Organisation (NDO), Mercedes-Benz Malaysia ran a CSR programme under MobileKids, a road safety education initiative the brand says has been implemented for over 20 years. The company says the programme aimed to teach fundamental road safety skills in an interactive way to help children become safer and more independent road users.

The company also points to its Grants for Good initiative, which provides financial support to NGOs and social enterprises working in areas such as education, environmental protection, and social welfare, positioning it as a way to back grassroots solutions and inclusive growth.

Heading into 2026

Putting it all together, Mercedes-Benz Malaysia’s 2025 wrap-up is essentially a “three-lane” story, broaden the product line (ICE, PHEV, BEV), make ownership easier through retail and aftersales capability, and keep building an EV ecosystem while running CSR programmes that sit outside the showroom.

The company says it plans to build on the year’s momentum going into 2026, with customers kept at the centre of the brand experience.

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