PRO-NET takes charge of Proton e.MAS brand

KUALA LUMPUR: Following the successful introduction of the smart EV brand in Malaysia, PRO-NET, a subsidiary of national carmaker PROTON, has taken the helm of e.MAS, the latest addition to its electric vehicle (EV) lineup. The PROTON e.MAS brand was officially launched on June 12, 2024 to much fanfare as it will be the national carmaker’s first Electric Vehicle.

PRO-NET's role involves establishing and enhancing the market presence of e.MAS, which includes building a dedicated team, setting up a robust dealer network, and partnering with charging providers to create a seamless EV ecosystem.

With the successful launch of the smart #1, a leading EV in the Premium SUV segment, and the imminent debut of the smart #3, PRO-NET is well-positioned to drive the success of the e.MAS brand. Leveraging extensive networks, digital platforms, and expert personnel, PRO-NET aims to ensure e.MAS surpasses the achievements of the smart models in the EV market.

 

"The expertise PRO-NET has developed over the past two years positions us uniquely to elevate Proton e.MAS to the forefront of the EV industry. Our future customers will benefit from a holistic range of services that not only meet but exceed their expectations, similar to the premium experience provided to smart vehicle owners," said Dr. Li Chunrong, Chief Executive Officer of PROTON.

PRO-NET has even been honoured with the prestigious "Best Overseas Pioneer Partner" award by smart Automobile, a joint venture between Mercedes-Benz and Geely Holding. This accolade was presented to them at the smart Global Forum in Beijing, highlighting PRO-NET's exceptional performance and leadership in the electric vehicle market.

PRO-NET emerged as the top candidate for this award after a rigorous evaluation of companies from 22 countries. The recognition was based on their superior network construction quality, significant EV market share, and innovative marketing strategies. These efforts have been instrumental in promoting sustainable mobility solutions in Malaysia.

Back to e.MAS, the enthusiasm for the PROTON EV brand was evident, with over 25,000 participants taking part in a recent contest to guess the new brand name. The contest winners are:

• Grand Prize of RM5,000: Puteri Hanna Batrisha binti Ibrahim
• Runner-up Prize of RM1,500: Noor Hidayah Binti Mohd Rodzi
• Third Prize of RM1,000: Ahmad Norrizzuan Bin Noor Azhar

Proton e.MAS’s official social media accounts are now live under the usernames "Proton e.MAS Cars" on Facebook and Xiaohongshu, and "@protonemasofficial" on Instagram and TikTok. Followers are encouraged to stay updated on the latest news and developments by following these accounts.

PRO-NET is gearing up for a busy end to the year and an exciting start to 2025. Next week, they will launch the smart#3, and soon after, preparations will begin for unveiling the first e.MAS model by the end of the year, with an official launch planned for early 2025.

The first PROTON EV, rumored to be a variant of Geely's Galaxy E5, is expected to offer two battery options: 49.52 kWh and 60.22 kWh, providing ranges of 440 km and 530 km, respectively. Powered by an advanced 11-in-1 intelligent electric motor, the vehicle will deliver a maximum power output of 218 PS and reach a top speed of 175 km/h.

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