Proton reveals November 2023 sales report; YTD shows a growth of 12%

Proton reveals November 2023 sales report; YTD shows a growth of 12%

KUALA LUMPUR: In November 2023, Proton managed to sell a total of 12,296 cars, including both domestic and export markets. This brings the total sales for the year to 141,900 units (138,876 domestic and 3,024 export sales), surpassing the previous year's annual sales volume of 141,432 units. It marks a 12% year-on-year growth and positions the brand as the second-largest automotive brand with a market share of 19.7%. 

KEY TAKEAWAYS

  • How many units did Proton sell in November 2023?

    Proton sold a total of 12,296 cars (domestic + export) in the month of November, resulting in a year-to-date sales tally of 141,900 units.
  • How many bookings have been made for the Proton S70 so far?

    As of now, the Proton S70 has received over 3,000 bookings, surpassing the 900-per-week mark after witnessing a threefold increase in reservations following its launch.
  • Proton X50

    Reflecting on the achievements, Roslan Abdullah, Chief Executive Officer of Proton Edar, stated, "November has shaped up well for us, and we're poised for a strong year-end close. Our model lineup has been a key player, perfectly aligning with preferences for style, performance, technology, and practicality. The ongoing improvements in our after-sales services have strengthened customer confidence, ensuring a smooth ownership journey. We're confident in delivering a strong finish this year, getting cars into the hands of our customers before the year concludes.”

    Roslan Abdullah

    The individual performance of Proton models is as follows - 

    Model 

    No. of units sold in November 2023 

    No. of units sold in 2023 so far

    Sales achievement for the month

    Proton Saga

    6,349

    64,155

    Second highest volume A-segment sedan

    Proton X50

    2,115

    29,096

    Second highest volume B-segment SUV

    Proton Persona

    1,902

    22,557

    Third highest volume B-segment sedan

    Proton X70

    739

    10,444

    Second highest volume C-segment SUV

    Proton Iriz

    518

    7,151

    Fourth highest volume B-segment hatchback

    Proton Exora 

    302

    4,212

    Highest volume C-segment MPV

    Proton X90

    371

    4,285

    Highest volume D-segment SUV

    Proton X90

    As indicated in the table above, the Proton X Series, which includes the X50, X70, and X90 models, continues to win the hearts of Malaysian car buyers with a total sales volume of 201,710 units on the road. “The X Series, known for its innovation, performance, and style, has become a symbol of Proton's commitment to delivering vehicles that resonate with the diverse preferences of consumers,” says the automaker.

    Proton S70

    As far as the response of the newly launched Proton S70 is concerned, the sedan is receiving a lot of love. The number of bookings has tripled following its launch and has now crossed the 900-per-week mark. The total bookings for the S70 have already exceeded 3,000 units, as confirmed by Proton.

    Also read: Proton S70 passes the ASEAN NCAP crash tests with flying colours

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    Proton Car Models

    • Proton Saga
      Proton Saga
    • Proton X50
      Proton X50
    • Proton S70
      Proton S70
    • Proton Persona
      Proton Persona
    • Proton Iriz
      Proton Iriz
    • Proton X70
      Proton X70
    • Proton Exora
      Proton Exora
    • Proton X90
      Proton X90
    Proton Cars Price

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