PROTON welcomes back Dato’ Abdul Rashid Musa as Deputy CEO

KUALA LUMPUR: PROTON Holdings Berhad has officially confirmed the return of Dato’ Abdul Rashid Musa to the company, this time as Deputy Chief Executive Officer. His appointment took effect on 1 November 2025, and he will report directly to PROTON CEO, Dr Li Chunrong.

A familiar name in Malaysia’s automotive landscape, Dato’ Abdul Rashid brings with him over three decades of experience in engineering, manufacturing, and product development.

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He previously served as PROTON’s Chief Technical Officer before taking on the role of CEO at Proton Edar, where he was instrumental in several major developments, including the launch of the Proton X70 in 2018 — a model that marked a new chapter in PROTON’s modernisation.

After his tenure at PROTON, Dato’ Abdul Rashid moved to UMW Holdings Berhad, where he led the aerospace division and later spearheaded initiatives focusing on mobility, innovation, and sustainable development.

His work there was aligned with the national agenda to strengthen Malaysia’s industrial and technological capabilities.

“PROTON is delighted to welcome back Dato’ Abdul Rashid Musa. His wealth of experience and insight into the Malaysian automotive industry and his familiarity with our operations will play a key role in supporting our transformation and advancing the company’s growth. At the same time, we would also like to say thank you to Ainol Azmil who capably served as Covering Deputy CEO from 10 June to 31 October this year,” said Dr Li Chunrong, Chief Executive Officer of PROTON.

With Dato’ Abdul Rashid stepping into his new role, Ainol Azmil will return to his position as Vice President of Corporate Strategy and continue to oversee PROTON’s Group Technical Procurement division as its Senior Director.

The company also expressed appreciation for his leadership and steady hand during the transition period, which ensured continuity in management and operations.

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