JETOUR Malaysia names Mohd Azhar Mustaffa Kamal as Sales Director

KUALA LUMPUR: JETOUR Malaysia has appointed Mohd Azhar bin Mustaffa Kamal as its new Sales Director to lead national sales growth, dealer expansion, and customer engagement initiatives.

Azhar, who has over 20 years of experience in the automotive industry, takes on the role as JETOUR strengthens its operations following the start of local assembly in June 2025.

In the three months since production began, the company has delivered more than 1,000 vehicles and collected over 2,000 bookings, indicating firm demand for its SUV range.

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JETOUR currently has 20 authorised dealerships and plans to reach 30 by the end of the year.

“Having Mohd Azhar in this role is a strategic advantage for JETOUR Malaysia,” said Fu Yong, Chief Executive Officer of JETOUR Malaysia. “He is regarded as a leader who combines strategic foresight with hands-on engagement, leading through collaboration, resilience and innovation. With Mohd Azhar spearheading sales operations, the brand is well-positioned to accelerate its growth trajectory, increase market share and solidify its presence as a rising contender in Malaysia’s SUV segment.”

Azhar has built a reputation for improving dealer performance, customer satisfaction and overall sales results. He is also known for initiatives that improved brand loyalty and ownership experience.

“Leadership, to me, is about empowering people to succeed,” he said. “I want JETOUR Malaysia to be recognised not only for our vehicles but also for the trust, innovation and value we deliver to every customer and partner. Beyond delivering cars, it is about building meaningful connections that endure.”

He has outlined plans to widen JETOUR’s sales and service footprint, enhance after-sales and loyalty programmes, and position the brand in line with its global ‘Travel+’ philosophy, which blends comfort, technology and lifestyle appeal.

Fu Yong added that Azhar’s appointment reflects the company’s goal of turning JETOUR into a sustainable player in Malaysia’s competitive SUV market.

JETOUR Malaysia currently offers two SUV models — the JETOUR Dashing and the JETOUR VT9, both positioned as family-friendly, value-oriented options in the C- and D-segment SUV markets respectively.

The JETOUR Dashing is a five-seat C-segment SUV powered by a 1.5-litre turbocharged engine producing 156 PS and 230 Nm, paired with a 6-speed dual-clutch transmission (DCT). It offers ample space for small families and a boot capacity of up to 977 litres with the rear seats folded.

Available in Comfort (RM 109,800) and Prime (RM 116,800) variants, the Dashing comes with LED headlights, a panoramic sunroof, a 10.25-inch digital instrument display, and a 12.8-inch infotainment touchscreen with Apple CarPlay and Android Auto. The cabin also features a 6-way power driver’s seat, 360-degree camera, electronic parking brake, and a full suite of safety systems including six airbags, stability control, and advanced driver assistance on the Prime variant.

The larger JETOUR VT9, meanwhile, targets buyers looking for a seven-seater SUV. Also powered by the same 1.5-litre turbocharged petrol engine, it delivers 156 PS and 230 Nm, driving the front wheels via a 6-speed DCT. Priced between RM 119,350 and RM 124,350, the VT9 adds more space and features such as ventilated front seats, powered tailgate, panoramic sunroof, and ADAS functions including lane departure warning and adaptive cruise control.

Both models are now locally assembled (CKD) at JETOUR Malaysia’s plant in Johor since July 2025, marking the brand’s move toward deeper localisation and better pricing competitiveness.

JETOUR has also previewed two upcoming models for Malaysia as part of its expansion roadmap — the JETOUR T2 and the JETOUR eVT5.

The T2 will serve as a rugged, off-road-inspired SUV positioned above the VT9. It’s expected to be offered with a plug-in hybrid (PHEV) powertrain combining a turbo engine and electric motor for improved efficiency and performance.

The eVT5, on the other hand, is set to be JETOUR’s first fully electric SUV for the Malaysian market. It is based on the same platform as the petrol VT5 but equipped with a single-motor EV setup offering an estimated 400–500 km range, depending on variant.

JETOUR is expected to roll out both models within 2025–2026, expanding its local line-up beyond conventional petrol SUVs and reinforcing its long-term plan to introduce electrified and EV options under the brand’s ‘Travel+’ lifestyle philosophy.

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