Proton e.MAS 7 Prime sets record with Malaysia’s first live-streamed EV journey

KUALA LUMPUR: PRO-NET, a subsidiary of national carmaker PROTON, has put its electric vehicle (EV) credentials to the test with a long-distance drive that demonstrates the real-world efficiency of the Proton e.MAS 7 Prime. 

Covering a 352km round trip from Shah Alam to Melaka and Port Dickson before returning, the EV completed the journey on a single charge—surpassing its official WLTP-rated range of 345km.

Also Read:  1000 units of Proton e.MAS 7 delivered; EV leading with 25% market share

The drive, which began at Proton’s Centre of Excellence (COE), included planned stops at the Seremban R&R and a Proton e.MAS dealership in Melaka, with the return leg following the same route.

It combined highway cruising, urban driving, and mixed traffic conditions to replicate a typical ownership experience. By the end of the trip, the e.MAS 7 still had 43km of range left, bringing the total estimated driving range to 395km—well beyond its certified figure.

Throughout the journey, PRO-NET monitored and shared real-time data on the EV’s performance, reinforcing confidence in the vehicle’s battery efficiency, energy management, and long-distance capabilities.

Live Streaming for Transparency and Engagement

In a first for a Malaysian automotive brand, PRO-NET streamed the entire drive live, giving audiences an unfiltered look at the e.MAS 7 Prime’s capabilities.

The event featured insights from Chief Branding Officer Pn Salawati Mohd Yusoff, alongside PRO-NET product experts and key opinion leaders in EV mobility.

Topics such as range anxiety, charging infrastructure, battery management, and overall EV ownership experience were discussed throughout the journey.

“This journey proves that an EV can seamlessly fit into any lifestyle—whether commuting, managing daily errands, running a business, or taking long-distance trips. Many are still concerned about range anxiety, but this drive showed just how far the Proton e.MAS 7 can go, delivering the same confidence as a conventional car. We’re excited to see more Malaysians embracing electric mobility and are committed to making the transition smooth for everyone,” said Pn Salawati.

Growing Demand for Proton e.MAS 7

The event not only showcased the e.MAS 7 Prime’s efficiency but also highlighted its strong market reception. To date, over 1,000 units have been delivered, marking a significant milestone for Proton’s EV division.

According to PRO-NET CEO Zhang Qiang, the live journey reflects the brand’s focus on transparency and innovation in EV mobility. “The Proton e.MAS 7 is designed to offer real-world practicality and long-distance capability, making the shift to electrification easier for Malaysian drivers. This initiative is about building trust and confidence in EV ownership,” he said.

Built for both long-distance travel and daily use, the e.MAS 7 Prime is equipped with an advanced energy management system that optimises efficiency.

Features like adaptive cruise control enhance highway driving comfort, while its intuitive infotainment system ensures a more enjoyable journey.

Designed with Malaysian road conditions in mind, the EV aims to provide reliability and convenience, easing the transition to electric mobility.

Order now, get one before Raya Promise

With more Malaysians exploring EV options, Proton e.MAS is making it easier to switch with a special Raya promotion.

Customers who book the e.MAS 7 Prime now can receive their vehicle in time for the festive season, ensuring a smooth and efficient “balik kampung” journey.

Proton e.MAS dealerships will also host a Raya Ikonik event on March 15 and 16, featuring exclusive deals, activities, and a closer look at the future of EVs in Malaysia.

For updates, follow Proton e.MAS on Facebook (Proton e.MAS Cars), Xiaohongshu (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial).

Also Read: Proton’s February 2025 sales figures out — e.MAS 7, S70, X50 taking the lead