Proton’s February 2025 sales figures out — e.MAS 7, S70, X50 taking the lead

KUALA LUMPUR: After a slow start in January, Proton gained sales momentum in February 2025. During the second month of the year, the national automaker sold 11,232 cars (including domestic, export, smart, and Proton e.MAS EVs). It represents a 13.2% month-on-month increase over the 9,914 units sold in January 2025.

Proton's estimated market share for February is 17.2%, based on a forecasted Total Industry Volume (TIV) of 65,276 units.

Model-wise sales performance 

Proton Saga	5,024 units
Proton S70	1,143 units
Proton X50	1,824 units
Proton Persona	1,323 units
ProtonX70	746 units
Proton Iriz	283 units
Proton X90	NA
Proton e.MAS 7	580 units

Proton Saga

Proton’s best-selling model, the Saga, recorded monthly sales of 5,024 units in February 2025.

Proton S70

The S70 continues to wear the crown of the best-selling C-segment sedan in Malaysia. It has been leading the segment sales for two consecutive months, with 2,340 units sold in 2025.

Proton X50

Another Proton model that is leading its respective segment is the X50. The automaker has sold 3,259 units of the B-segment SUV so far in 2025 and 1,824 units in February. The X50 has been receiving much love and appreciation from customers since its launch in October 2020, with nearly 130,000 units sold.

Proton X90

The X90 continues to dominate the D-segment SUV category. The automaker has not disclosed the number of units sold.

Proton X70

Proton’s pioneering SUV, the X70, recorded a sales volume of 746 units in the month of February.

Proton Persona

The B-segment sedan, the Persona, contributed 1,323 units to the automaker’s monthly sales.

Proton Iriz

The hatchback chipped in 283 units to the brand’s February sales numbers.

Proton e.MAS 7

The brand’s first-ever EV has been riding on a wave of popularity, and the testament is the following numbers - 

• 4,500 bookings have been made so far
• 580 units were delivered in February; total deliveries exceed 1,000 units.
• 50 units exported to Nepal; evaluation units sent to Singapore & Trinidad & Tobago.

“Sales for PROTON recovered in February after a slow start to 2025. There is some lingering uncertainty regarding buyer liquidity, but for now, our volumes are on an upward trend. Therefore, as a whole, PROTON is continuing to chase sales volumes for our range of ICE products while setting the pace in the EV market. The Proton e.MAS 7 has proven to be an early success, so our challenge now is to keep it in the spotlight while aggressively planning for our other model introductions later this year,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.

Proton’s export & expansion updates

The CKD LHD Proton Saga production started in Egypt at the Ezz Elarab Elsewedy Automotive Factories (ESAF) facility. Built with an investment of USD50 million, the new facility can produce 40,000 vehicles annually. Cars built by ESAF will serve the demand from Egyptian and North African customers.

Also read: Proton’s Buka Lembaran Baharu Promo – Get duit Raya rebates up to RM10,000!