Proton sold 13,326 units in July 2023; marks 16.1% y-o-y growth

KUALA LUMPUR: Proton has revealed the sales report for July 2023, according to which the national automaker sold a total of 13,326 units (including export) last month. Compared to June 2023, it shows a dip of 7.1%, but on a year-on-year comparison, a hike of 16.1% has been recorded. 

Another positive highlight is that the automaker's year-to-date sales crossed the 90k mark last month, marking the earliest occurrence since 2012. As compared to the first seven-month sales of 2022, Proton YTD sales in 2023 show an increase of 26.6%.

As far as the market share is concerned, Proton managed to grab a chunk of 20.5% last month, out of the estimated total industry volume of 64,864 units for July 2023.

Breakdown of Proton July 2023 sales -

• Proton Saga continued to wear the hat of Proton’s best-selling car with 5,926 deliveries The year-to-date figure stood at 39,251 units (representing 40.2% y-o-y growth)
• Proton X50 led the B-segment SUV market with 2,630 registrations last month and 20,192 registrations so far in the year 

• Proton Persona maintained its popularity in the B-segment sedan category with 1,953 units. The year-to-date figure stood at 14,533 units (representing 107.1% y-o-y growth)
• Proton’s newest model, the X90 took a lead in the D-segment SUV category last month with 886 units. Launched in May 2023, the year-to-date figure stood at 2,225 units

• Proton X70 chipped in 881 units to the total sales with the year-to-date figure now standing at 6,997 units
• Proton Iriz observed 676 deliveries with the year-to-date figure now standing at 4,708 units
• Proton Exora continued its lead in the C-segment MPV category with 374 deliveries that brought the YTD figure to 2,741 units (representing 13.1% y-o-y growth)

“Automotive sales in Malaysia continue to be strong in 2023 with no drop-off in demand four months after the expiry of the deadline to deliver cars under the PENJANA incentive scheme,” commented Proton Edar Chief Executive Officer, Roslan Abdullah. “There has been a raft of new model introductions this year and this together with the high-profile announcements made in the New Energy Vehicle (NEV) space as well as the government support to attracting new OEMs to the country has kept buyer interest high.”

“In terms of percentages, our growth in sales is more than double of the industry thus far and this can be attributed to car buyers being attracted to the technology, quality, safety, and value offered by our model range. With the Proton X90 already leading its class after just three months, new model launches on the horizon, and the company’s impending entry into the EV market in 2023 via Smart Malaysia, we are confident of hitting our year-end targets,” he added.

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