Proton strengthens global push, launches e.MAS 7 in Trinidad and Tobago

KUALA LUMPUR: After making its international debut in Nepal, the Proton e.MAS 7 has now entered its second global market, i.e. Trinidad and Tobago. Proton’s International Sales Division has officially launched the EV in the dual-island Caribbean nation, with local distribution handled by Ansa Motors.

The launch event, held at the capital city of Port of Spain, was officiated and witnessed by Jean-Marc Mouttet, Sector Head of ANSA Motors Limited, and Alexander Sabga, General Manager, New Business Development of ANSA MCAL Ltd. Notably, Ansa Motors has been the brand’s official distributor since 2013. 

The Proton e.MAS 7 is offered in a single Premium variant in the Caribbean nation. It is powered by a front-mounted electric motor generating a maximum power of 218 PS and a peak torque of 320 Nm. Feeding the motor is a 60.22-kWh Geely Aegis short blade lithium iron phosphate (LFP) battery pack, which offers a WLTP-claimed range of 410 km. 

New state-of-the-art Proton EV showroom 

Alongside introducing the new model, Ansa Motors also opened the doors of a new, state-of-the-art EV showroom to offer specialised support to its growing EV customer base. Located at The City of Grand Bazaar, the new facility enables the buyers to explore the Proton EV up and close and learn EV technology in an immersive environment.

Proton cars in Trinidad and Tobago

Proton expanded its lineup in Trinidad and Tobago last year with the launch of the 5-seater X50 and the 7-seater X90 SUVs. The introduction of the e.MAS 7 highlights the brand’s growing presence in the Caribbean region and further reinforces its expansion into the global EV market.

Looking at the numbers, Malaysia's second-largest automaker has exported a total of 481 vehicles to the country to date. It includes - 

• Proton X50 - 271 units
• Proton X90 - 141 units
• Proton Saga - 44 units 

The numbers reveal that Proton SUVs have quickly gained the trust and admiration of car buyers in the Trinidadian market.

“PROTON’s journey with the e.MAS 7 into the Trinidadian market is a significant moment for PROTON for the company. It strongly reflects our commitment to leading the adoption of EVs in the nation and marks another pivotal step in our international expansion. This also clearly demonstrates PROTON's dedication to leading the charge for EV adoption in our export portfolio, and we can't wait to roll it out to additional export markets such as Mauritius and Singapore later this year," said Edmund Lim Meng Thong, Director of PROTON International Sales Division.

Also read: Proton e.MAS 7 becomes Malaysia’s fastest-selling EV; brand celebrates 1st anniversary