Proton e.MAS 7 goes international — Nepal first, more markets ahead

KUALA LUMPUR: Proton has begun exporting its first-ever EV, the e.MAS 7, with Nepal being the first country to receive the electric SUV. 

Jagdamba Motors Pvt Ltd is Proton’s authorized distributor in Nepal, which offers the e.MAS 7 in two variants - Prime and Premium variants, similar to the ones we have in Malaysia. 

Currently, Jagdamba Motors has three dealers in the country; however, it plans to expand its network to twelve nationwide by the end of 2025. The company also aims to establish charging infrastructures and build a robust service centre network nationwide to ease any customer anxiety about EVs.

Also read: Pro-Net continues expansion: 4 new e.MAS showrooms open

The Proton e.MAS 7 launch event was held at Regency Ballroom Hotel Hyatt Boudha. It was marked by the presence of notable personalities from Proton and Jagdamba Motors, including - 

• Mohammad Firdaus Azman, Chargé d' Affairs of Malaysia in Nepal
• Dr. Li Chunrong, CEO of PROTON
• Zhang Qiang, CEO of PRO-NET
• Edmund Lim Meng Thong, Director of Proton International Sales
• Shanker Lal Agrawal, Chairman of Shanker Group
• Akhil Gupta, Executive Director of Jagdamba
• Sahli Agrawal, Managing Director of Jagdamba
• Raju Bhetwaal, Senior Vice President of Jagdamba Motors

Proton e.MAS 7 pre-launch highlights 

Proton conducted months of pre-launch preparations, including a media product appraisal in February. 50 units of the e.MAS 7 was shipped to Nepal in February.

The automaker also organised a nationwide tour from February 21 to March 14, where the EV, featuring a Nepalese-themed wrap, covered all seven provinces in Nepal, including a total of 18 stops. The campaign attracted strong interest from EV enthusiasts, increasing Proton Nepal’s social media followers to over 27,000 by early March.

Proton e.MAS 7 price and specs in Nepal

Models	Prime	Premium
Price	NPR 5.699 million (approx RM183k)	NPR 6.799 million (approx RM 219k)
Electric motor	FWD generating 218 PS and 320 Nm
Battery	49.52 kWh Geely’s Aegis short blade LFP	60.22-kWh Geely’s Aegis short blade LFP
Driving range	345 km	410 km

Just like technical specs, the feature list is also identical to what we have here. Speaking of colour palette, the customers get 6 choices - Platinum Silver, Turquoise Green, Slate Grey, Quarts Rose, Moyu Black, and Lithium White.

Electric vehicle market in Nepal

The electric vehicle market in Nepal has expanded nine times in recent years. The EV penetration has increased from 6% of its total industry volume (1,138 units) in 2021 to 73% (10,794 units) in 2024. 

Considering this impressive growth, Proton’s entry into Nepal is on time. It also aligns well with Nepal’s Green Mobility Vision and its shift toward sustainable transportation. 

To boost electric vehicle adoption and reduce reliance on fossil fuels, the Nepal Electricity Authority has plans to establish over 300 charging stations across the country within the next three years,

Upon introducing the Proton e.MAS 7 in Nepal, Dr Li Chunrong, Chief Executive Officer, Proton said, “Nepal is just the beginning. Plans are already in motion to introduce the Proton e.MAS 7 to other international markets to support the brand’s global growth ambitions. This expansion strengthens PROTON’s position as a forward-looking automotive leader while building new customer relationships worldwide. Going forward, we will be bringing our EV model to Trinidad & Tobago, Mauritius as well as Singapore.”

Also read: Proton e.MAS 7 Prime sets record with Malaysia’s first live-streamed EV journey