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Proton e.MAS 7 PHEV variants explained – Which one should you choose?

Proton e.MAS 7 PHEV variants explained – Which one should you choose?

After disrupting Malaysia's BEV market, Proton has entered the hybrid category with the launch of the e.MAS 7 PHEV. Dubbed as the country’s first Dual-Powered EV, the Proton e.MAS 7 PHEV is designed as an electric-first vehicle, offering everyday electric efficiency with hybrid flexibility for longer trips. 

KEY TAKEAWAYS

  • How much does the Proton e.MAS 7 PHEV cost?

    The Proton e.MAS 7 PHEV price ranges between RM 109,800 and RM 129,800. The launch promo offers a RM 4,000 special launch rebate to the first 5,000 customers. 

  • What makes the Proton e.MAS 7 PHEV Premium and Premium Plus variants different?

    The only differences between the e.MAS 7 Premium and Premium Plus are battery, maximum DC charging rate and a Panoramic sunroof.

    • Proton offers the e.MAS 7 PHEV in three variants - Prime, Premium and Premium Plus, priced as follows -

    Variants 

    On-The-Road Price (without insurance)

    On-The-Road Price (without insurance), with a special launch rebate worth RM 4,000

    Proton eMAS 7 PHEV Prime

    RM 109,800

    RM 105,800

    Proton eMAS 7 PHEV Premium

    RM 123,800

    RM 119,800

    Proton eMAS 7 PHEV Premium Plus

    RM 129,800

    RM 125,800
    Photo from Proton

     Alongside a special launch rebate worth RM 4000 (available for the first 5,000 customers), the vehicle’s launch promo also includes a ‘Five Power Packs’ package that is worth up to RM 7,500. It includes a complimentary 7kW home charger, 5-year complimentary 2GB monthly internet data, trade-in rebates, e.MAS Care Insurance Package and more. 

    In today’s article, we will be comparing all three variants of the Proton e.MAS 7 PHEV in detail and exploring what sets them apart.

    Proton e.MAS 7 PHEV variants: Dimensions

    Specs

    Prime

    Premium

    Premium Plus

    Length

    4,740 mm

    4,740 mm

    4,740 mm

    Width

    1,905 mm

    1,905 mm

    1,905 mm

    Height

    1,685 mm

    1,685 mm

    1,685 mm

    Wheelbase

    2,755 mm

    2,755 mm

    2,755 mm

    Boot space

    528 litres (expandable up to 2,065 litres)

    528 litres (expandable up to 2,065 litres)

    528 litres (expandable up to 2,065 litres)

    Kerb weight

    1,735 kg

    1,760 kg

    1,835 kg
    Photo from Proton

    All three variants of Proton’s new plug-in hybrid vehicle measure 4,740 mm in length, 1,905 mm in width, and 1,685 mm in height, and have a wheelbase of 2,755 mm. However, they are different in weight due to different battery packs.

    Proton e.MAS 7 PHEV variants: Drivetrain and range

    Irrespective of the variant, the e.MAS 7 PHEV comes equipped with a 1.5-litre 4-cylinder dedicated hybrid engine and a front-mounted e-motor. It runs in EV mode or series-hybrid mode for most everyday journeys, where the engine generates electricity to charge the battery rather than driving the wheels directly. However, it seamlessly switches to hybrid support when needed, where the engine drives the wheels directly or works in tandem with the motor.   

    Three drive modes available for different usage scenarios are - 

    • Pure mode: Full electric city driving, ideal for daily commuting
    • Hybrid mode: Automatic blending of electric and petrol power, suitable for highway cruising or climbing long gradients
    • Power mode: Enhanced acceleration and responsiveness, suitable for overtaking or dynamic driving situations.
    Photo from Proton

    The plug-in hybrid setup comprises a Lithium Iron Phosphate (LFP) battery,  making it safe, durable, and heat-resistant, suitable for Malaysian conditions. The Prime and Premium are equipped with a CATL-sourced 18.4 kWh LFP battery, while the range-topping Premium Plus feature a larger 29.8 kWh Geely Aegis Short Blade LFP unit. 

    The key specifications are as follows - 

    Specs

    Prime

    Premium

    Premium Plus

    Drivetrain

    1.5-litre naturally aspirated engine + front-wheel drive motor 

    1.5-litre naturally aspirated engine + front-wheel drive motor 

    1.5-litre naturally aspirated engine + front-wheel drive motor 

    Max power

    Engine - 99 PS

    E-motor - 218 PS

    Combined - 262 PS

    Engine - 99 PS

    E-motor - 218 PS

    Combined - 262 PS

    Engine - 99 PS

    E-motor - 218 PS

    Combined - 262 PS

    Max torque 

    Engine - 125 Nm

    E-Motor- 262 Nm

    Combined - 262 Nm

    Engine - 125 Nm

    E-Motor- 262 Nm

    Combined - 262 Nm

    Engine - 125 Nm

    E-Motor- 262 Nm

    Combined - 262 Nm

    Battery 

    18.4 kWh CATL LFP

    18.4 kWh CATL LFP

    29.8 kWh Geely Aegis LFP

    Range (NEDC)

    Electric - 105 km

    Combined - 1000 km

    Electric - 105 km

    Combined - 1000 km

    Electric - 170 km

    Combined - 1065 km

    Charging time

    30-80% in under 20 mins with 30 kW DC charging

    30-80% in under 20 mins with 30 kW DC charging

    30-80% in under 16 mins with 60 kW DC charging

    Fuel consumption 

    4.3 litres per 100 km (23.3 kmpl)

    4.3 litres per 100 km (23.3 kmpl)

    4.4 litres per 100 km (22.7 kmpl)
    Photo from Proton

    Proton e.MAS 7 PHEV variants: Features

    In terms of features, the base-spec Prim comes loaded with several essential and modern-day features, whereas the Premium and Premium Plus trim adds comfort and advanced tech to the mix. The latter exclusively comes with a panoramic sunroof.

    Here’s the detailed comparison -

    Specs

    Prime

    Premium (over Prime)

    Premium Plus (over Premium)

    Exterior
    • Auto LED headlights with follow-me-home function
    • LED daytime running lights
    • Intelligent high beam control 
    • 3D full-length LED tail lights
    • Auto-rain sensing front wipers
    • Power-adjusted and heated side mirrors
    • 18-inch wheels
    • Full-width front illuminated light bar
    • Auto-folding door mirrors
    • Powered tailgate 
    • 19-inch wheels
    • Panoramic sunroof with sunshade

    Interior
    • 15.4-inch infotainment unit 
    • English and Malay voice-command support
    • Wireless Android Auto and Apple CarPlay connectivity
    • 10.2-inch digital instrument cluster
    • Over-the-air updates
    • 6-speaker sound system
    • Auto-air conditioning with N95 filter
    • Reversing camera
    • Leatherette upholstery
    • 2 USB Type-A and 2 USB Type-C charging ports
    • Walk-away door lock
    • Intelligent keyless entry and  start
    • Electric parking brake
    • Vehicle-to-vehicle
    • Vehicle-to-load
    • LED boot light
    • 13.8-inch head-up display
    • Wireless charging
    • Power-adjustable front seats with memory and ventilation
    • 16-speaker Flyme sound system
    • 256-colour ambient lighting system
    • Auto-dimming rearview mirror
    • 360-degree surround view camera
    		  

    Safety
    • Six airbags
    • Adaptive Cruise Control 
    • Automatic Emergency Braking
    • Lane Departure Warning and Prevention
    • Forward Collision Warning 
    • Traffic Sign Recognition 
    • Leading Vehicle Departure Alert 
    • Seven airbags
    • Emergency Lane Keep Assist
    • Rear Collision Warning
    • Rear Cross Traffic Alert 
    • Rear Cross Traffic Braking 
    • Blind Spot Detection
    • Lane Change Warning 
    • Door Open Warning
    		  
    Photo by Adam Aubrey

    Which Proton e.MAS 7 PHEV should you choose?

    Well, the answer boils down to your priorities and budget. You can choose the Prime or Premium if you want an accessible entry into plug-in hybrid ownership with solid EV capability. But if you are seeking an EV-first experience in real-world driving, with the hybrid flexibility and advanced technology, go for the Premium Plus. 

    Also read: 2026 Proton S70 revealed, launching on Feb 11

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    Sippi Vig

    Sippi Vig

    sippi.vig[at]girnarsoft[dot]co[dot]in

    Sippi is a versatile writer and specializes in crafting both blog articles and site content for the automotive industry. Her strong analytical skills help in curating articles backed with stong number analysis for our audience. She enjoys reviewing the latest cars/models and describing new technologies. She holds a master of business administration degree in finance and marketing. When she’s not working, she enjoys travel, adventure, reading, and gardening.

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