BMW 7 Series Sedan: Explaining its superior technology

The BMW 740Le has been in Malaysia for quite some time now and the sedan never fails to flatter an onlooker. The owners say that every moment inside it is joy and it is the master of performance. The 7 Series is known for its amazing comfort, exceptional performance, and self-assured presence. And not to forget the superior technology it beholds, but before discussing that, let’s get to the sedan a bit.

The Malaysian-spec model, i.e., the 740Le is powered by the newly developed BMW TwinPower Turbo 6-cylinder petrol engine with xDrive as standard. Turned with double-VANOS, High-Precision Injection, Valvetronic, and a TwinScroll turbocharger, the mill generates 340 hp of power. It has an average fuel consumption of 13.33 kmpl. Coming to the central component here is the hybrid transmission in the electric motor.

Tech features on the outside

It’s no hidden fact that the BMW 7 Series Sedan is a treat to the eyes. However, the elements that really stand out on the exterior, are -

Front apron: this one fits the large BMW kidney grille that ensures a strong road presence. The lower air intakes get dynamically design Air Blades that optimise the vehicle's aerodynamics

BMW Laser Light: this light when in speed-dependent laser high-beam mode illuminates a range that's twice as far as a standard unit, thus enhancing visibility and safety. It also includes BMW Selective Beam, i.e. dazzle-free high-beam assistant and Adaptive headlights

Air Breather: in addition to giving the car a sporty-elegant character, they ensure optimum airflow in the wheel arch area

Rear lights: the sedan gets two-part LED rear lights that consist of the rear light, reversing light, brake light, direction indicator, and rear fog lamp - all LED. Also, part of the rear bumper is the narrow light strip that emphasises the vehicle's width

Cabin tech highlights

Panorama glass roof: though not completely on the technological front, this one is a hard-to-miss feature. When open provides a great deal of fresh air and closed it creates a light-flooded atmosphere. It operates at a push of a button and can also be operated via the car key. It comes equipped with wind deflector, slide & lift functions, and roller sunblind

Ambient highlight: present along the B-pillars, it creates a comfortable atmosphere for the great occupants. The soft light can be switched on/off via a press of a button and when activated the rear monitor can be operated glare-free

Individual cooling box: this electric unit is located in the luggage compartment and is easily accessible to rear passengers when the central armrest is down. With approx. 15-litre capacity, it can fit in two 0.5-litre bottles and a champagne bottle. It is removable too, so the full boot space can be created whenever needed

Executive lounge: it offers massage function, various adjustment possibilities, and much more

Innovative tech

BMW Intelligent Personal Assistant: with this, you can find a particular place, read your email on the go, and much more. All it takes is for you to say 'Hey BMW' to begin the interaction. Also, the Remote Software Upgrade ensures that all the apps and services are up to date

Pioneering driving assistance system: known as the Driving Assistant Professional, it includes features like Steering and Lane Control Assistant, Parking Assistant Plus, Parking Assistant, and much more

So, what do you agree with? Isn’t the BMW 7 Series offer great at the technological front? Do let us in the comments.

Also Read: BMW 320i Sport gets a technological update in Malaysia