DENZA global campaign with Daniel Craig launched, DENZA Z9GT due for Malaysia in 2026

KUALA LUMPUR: DENZA is stepping up its international push in 2026, and Malaysia is part of that story.

The premium brand under BYD has rolled out a new global brand campaign featuring British actor Daniel Craig, a move that comes as DENZA expands its footprint into more overseas markets this year.

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For Malaysia, the campaign also hints at what is coming next for the brand locally, especially with the DENZA Z9GT now being lined up as a key upcoming model.

While the campaign itself is part of a bigger global branding exercise, it also gives DENZA Malaysia a fresh talking point as the company works to build stronger awareness here. More importantly, it puts the spotlight on the Z9GT, which is expected to be one of the brand’s headline models as it grows its local presence.

The DENZA Z9GT is being positioned as a flagship model for the brand, combining the sort of things premium EV buyers now expect, including advanced electrified vehicle technology, more comprehensive safety systems and a stronger focus on design and cabin presentation.

“DENZA’s latest global campaign marks an exciting moment for the brand as it continues to grow its international presence, and it is equally meaningful for us here in Malaysia as we prepare for the next phase of the brand locally. The upcoming DENZA Z9GT represents the very best of what DENZA stands for, bringing together advanced technology, refined craftsmanship, elevated safety, and sophisticated design. We look forward to sharing more with Malaysian customers as we continue to grow the DENZA brand in Malaysia,” said Jacob Ma, Managing Director of BYD Malaysia.

DENZA has been positioning itself as a premium new energy vehicle brand, targeting buyers who want something more upscale than a mainstream EV, but still heavily tech-led. Its latest global campaign appears aimed at reinforcing that image as it enters more regions including Europe, Latin America, the Middle East and Africa.

BYD says Daniel Craig was chosen for the campaign because his image fits the direction DENZA wants to present as it grows outside China.

“Daniel Craig represents a powerful combination of strength, sophistication and authenticity. Those qualities resonate deeply with what DENZA stands for. As we bring the brand to the world across Europe, Latin America, the Middle East and Africa, we are proud to welcome an actor whose presence and character reflect the spirit of DENZA. Together, we want to show how technology, design and emotion can come together to create a new vision of premium mobility,” said Stella Li, Executive Vice President of BYD.

For now, DENZA Malaysia has not released full local details for the Z9GT, but more information is expected later on.

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