Proton announces upcoming e.MAS roadshow stops - Kuantan and Subang Jaya

KUALA LUMPUR: Proton has announced the upcoming stops of its Proton e.MAS Nationwide Roadshow, bringing Malaysia’s No.1 EV line-up closer to the public. Building on strong momentum from earlier roadshow locations, the expanded showcase will be held in Kuantan and Subang Jaya.

Proton e.MAS Nationwide Roadshow: Upcoming stops 

Location	Venue	Dates
Kuantan	East Coast Mall, Kuantan (Centre Court)	24 - 28 June, 2026
Subang Jaya	Sunway Pyramid, Subang Jaya (LG2, Orange Concourse)	1-5 July, 2026

Visitors at the East Coast Mall can check out the Proton e.MAS range up and close, including the Proton e.MAS 5, Proton e.MAS 7, and Proton e.MAS 7 PHEV. Offering a more cost-efficient ownership proposition, these electrified vehicles combine electric driving for daily commutes with savings in usage and maintenance costs. 

As many households in the region have land, home charging is more readily accessible, allowing EV owners to conveniently charge their vehicles overnight using standard AC charging, said Proton.

The Sunway Pyramid showcase, on the other hand, will feature the full Proton e.MAS portfolio, including the newly launched Proton e.MAS 7 Premium Plus. The latter comes with a larger 68.39-kWh AEGIS battery pack, offering up to WLTP-claimed range of 450 km, with 115kW DC fast charging capability, enabling 30% to 80% SoC in 20 minutes (approx). New comfort enhancements include front massage seats and a powered passenger seat with leg rest. 

EV running cost vs Petrol cars: Cost comparison 

In the following table, Proton highlighted the lower EV ownership cost by comparing its electric cars with similarly sized petrol cars - 

Vehicle	Estimated cost per 100 km
Proton e.MAS 5	RM 7
Comparable petrol vehicle (e.MAS 5-sized)	RM 16
Proton e.MAS 7	RM 9
Comparable petrol vehicle (e.MAS 7-sized)	RM 20

“Our nationwide roadshow is about bringing Proton e.MAS closer to Malaysians, allowing them to experience our vehicles in a more accessible and familiar environment. We kicked off in April, visiting Penang and Melaka, and now it’s time to head to Pahang and Selangor. As Malaysia’s No.1 EV brand, we remain focused on making EV ownership more approachable through continuous engagement, strong dealer support, and solutions that meet daily driving needs,” said Pn. Salawati Binti Mohd Yusoff, Chief Branding Officer of PRO-NET.

“From first-time EV explorers to those ready to make the switch, these engagements play an important role in building consumer confidence in electric mobility,” she added.

Also read: KLIMS 2026: Proton showcases new hybrid engine, modified X50, and more