Proton e.MAS 5 becomes an instant hit: 1,607 bookings in just 24 hours

KUALA LUMPUR: As expected, Proton’s second electric car, the e.MAS 5 has created quite a buzz in the Malaysian electric vehicle market, set to give competitors a tough challenge. Within 24 hours of opening for booking, the EV has bagged an impressive 1,607 bookings, reflecting its strong demand. 

Upon receiving such a response, Mr. Zhang Qiang, Chief Executive Officer of PRO-NET, said, “We’re truly humbled by the overwhelming response from Malaysians for Proton e.MAS 5. Our mission has always been to make EV ownership accessible to all, and with the e.MAS 5, we’re turning that vision into reality. It’s truly Malaysia’s most affordable EV, built for the Rakyat.”

Proton e.MAS 5 booking announcement livestream event 

Proton New Energy Technology Sdn Bhd (PRO-NET), a wholly owned subsidiary of Proton, held a first-of-its-kind livestream for the “Open for Booking” announcement, on October 4, 2025 at Proton e.MAS Nilai, where Malaysians were officially introduced to the e.MAS 5 - Malaysia’s first affordable electric vehicle.

Key highlights of this high-profile livestream event are as follows -

• Held from 8:00 PM to 10:30 PM, the livestream was hosted by Boss James and Norreen Iman.
• It was simultaneously broadcast across eight TikTok pages and one Facebook page, including official Proton e.MAS channels and key motoring partners such as Nazz & Co and SoyaCincau.
• The event was tuned by 572,725+ people across the country and has since surpassed 1 million total views post-launch, with numbers continuing to grow nationwide.
• It featured interactive segments, live product demonstrations, EV insights from motoring experts and lifestyle influencers and Q&As with Pro-Net representatives. 

Proton e.MAS 5 price and specifications 

As mentioned, the Proton e.MAS 5 is Malaysia’s most affordable EV; the estimated starting price ranges between RM 60,000 and RM 80,000.

The upcoming Proton EV will be offered in two variants - Prime and Premium. Both are powered by a rear-wheel drive motor that sets the EV apart from many other compact electric vehicles. Key specs are as follows -

Specs	Próton e.MAS 5 Prime	Proton e.MAS 5 Premium
Output	79 PS and 130 Nm	116 PS and 150 Nm
Battery	30.12 kWh Geely Aegis ‘short blade’ pack	40.16 kWh Geely Aegis ‘short blade’ pack
Range	250 km (on the WLTP cycle)	325 km (on the WLTP cycle)

The Proton e.MAS 5 is a city-sized EV, despite being a compact B-segment hatch, it offers the spaciousness of a C-segment car, claims Proton. With an overall length of 4,135 mm and a 2,650 mm wheelbase, the EV houses a boot space of 375 litres, which is expandable up to 1,320 litres with the rear seats folded. If that’s not enough, the automaker has provided a 70-litre frunk (best-in-class).

In terms of tech niceties, the upcoming Proton EV will feature - 

• 14.6-inch high-definition infotainment unit
• Dual-language Atlas operating system supporting English as well as Bahasa Malaysia. 
• Apple CarPlay and Android Auto (wired/wireless)
• Integrated live charging map 
• Unified payment system via the e.MAS mobile app.
• ADAS safety systems

Proton e.MAS 5 booking details 

Interested folks can register for interest for the EV through the official Proton e.MAS website, or make a booking directly at any of the 43 Proton e.MAS dealerships nationwide. To book, just pay a RM 99 booking fee (with rebate) and enjoy the following exclusive early bird perks -

• A limited-edition Proton e.MAS Touch ‘n Go NFC Card preloaded with RM 100
• RM 500 rebate on the booking fee  (applicable for the first 5,000 customers) 

Also read: Proton steps up as official car partner and 10km category sponsor for PBIM 2025