Proton e.MAS 7 debuts in Singapore, e.MAS 5 to be previewed at Malaysia Autoshow 2025?

KUALA LUMPUR: It’s remarkable how a new EV can open doors—Proton made its official return to Singapore after more than a decade, reintroducing itself with its first-ever electric vehicle, the Proton e.MAS 7.

Last weekend, the Proton EV was showcased to the public at The Car Expo 2025, held at Singapore EXPO Hall 3 & 4. This followed just weeks after its international debut in Nepal at the end of March.

The return was strategic, partnering with VINCAR Group, Proton’s newly appointed authorised distributor in Singapore. VINCAR took on retail operations for Proton's electric vehicles under the e.MAS branding.

Also Read:  Malaysian companies are falling for the Proton e.MAS 7 too - Northport leads the way

Given Singapore's strong economy—ranked second globally in terms of GDP per capita (purchasing power parity)—Proton saw an opportunity to attract local drivers looking for practical EVs tailored for city living.

Proton’s re-entry into Singapore aligned with the country's accelerating shift toward green transport. Between 2022 and 2023, Singapore's EV market share rose from 12% to 18%, with projections to reach 55% by 2027.

The government actively expanded infrastructure, targeting at least 12,000 charging points in around 2,000 HDB carparks by 2025, and 60,000 by 2030. Singapore also aimed for 100% cleaner energy vehicles by 2040, supporting its net-zero emissions goals.

The Proton e.MAS 7 featured a sleek, aerodynamic design with a drag coefficient of 0.275. At the expo, visitors viewed both Prime and Premium variants, equipped with advanced tech like a 12-in-1 electric drive system and an Aegis short blade battery.

Interior highlights included a spacious, city-friendly cabin, a 15.4-inch 2.5K touchscreen running Flyme Auto, and a powerful 7nm intelligent cockpit chip.

For the Singapore market, the e.MAS 7 was available in six colours: Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose, Lithium White, and Moyu Black.

Back in its home market, Malaysia, Proton had already secured over 6,000 bookings for the e.MAS 7, showing strong local interest in EVs—provided the overall package met expectations.

"The debut of the Proton e.MAS 7 in Singapore marks a significant step in our international expansion and our commitment to bringing high-quality, technologically advanced EVs to the region," said Dr. Li Chunrong, CEO of PROTON. "We are confident that the e.MAS 7, with its compelling features and suitability for urban environments, will resonate well with Singaporean drivers as the nation embraces electric mobility."

The Proton e.MAS 7 is about to get a smaller sibling—enter the upcoming e.MAS 5. While not officially named just yet, the EV is expected to carry the e.MAS 5 badge and has now been confirmed to be based on the Geely Xingyuan.

It’ll be offered with either a 78 hp or 114 hp electric motor, paired with battery options of 30.12 kWh or 40.16 kWh. Depending on the setup, range figures are expected to span between 310 km and 410 km, with a top speed capped at 135 km/h.

Word is, the e.MAS 5 will make its first public appearance at the 2025 Malaysia Autoshow happening this week from May 9th to 11th. If it shows up, we’ll be there to bring you all the juicy details. Stay tuned.

Also Read: Proton e.MAS 7 goes international — Nepal first, more markets ahead