Malaysian companies are falling for the Proton e.MAS 7 too - Northport leads the way

KUALA LUMPUR:  It seems the Proton e.MAS 7 hasn’t just won over private car buyers—companies are taking notice too. Northport (Malaysia) Bhd has become the first organisation in the country—and the first port operator—to integrate Malaysia’s number one EV into its operational fleet.

The e.MAS 7 has topped national EV sales charts for three consecutive months, and now, it’s proving its worth beyond just urban commutes by joining Northport’s auxiliary police patrol lineup.

The deployment of three e.MAS 7 units, done in collaboration with PRO-NET (Proton New Energy Technology Sdn Bhd), marks a significant milestone not only for fleet electrification but also for practical, real-world use of EVs in high-demand environments.

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“We’re honoured to collaborate with Northport, an organisation that leads by example in embracing sustainability,” said PRO-NET CEO Zhang Qiang. “The Proton e.MAS 7 is designed for practical, everyday use, and its deployment within Northport’s operations demonstrates that electric vehicles are not just a vision for the future, but a viable solution for today.”

For Northport, this move supports its long-standing Green Port initiative and reflects a larger push to embed environmental, social, and governance (ESG) values into its daily operations. And the e.MAS 7 fits right in.

As a fully electric SUV, it operates silently, helping reduce noise pollution around the port, while its smooth drive and instant torque make it ideal for frequent patrols over long shifts.

Beyond the driving experience, the e.MAS 7 also comes with benefits that appeal to any fleet manager—lower running costs, fewer moving parts to maintain, and fast charging capabilities to keep downtime minimal.

“At Northport, we are committed to embracing sustainable practices and clean energy solutions. The Proton e.MAS 7 aligns perfectly with our environmental goals and supports our Green Port initiatives and ESG commitments,” said Fakhrul Azhar Tajudin, Chief Executive Officer of Northport. “As a proudly Malaysian port, choosing Proton also reflects our support for local innovation and national industry development. The Proton e.MAS 7 offers the right balance of performance, safety and technology, making it ideal for the demanding needs of our port operations.”

This move also signals a wider trend among Malaysian businesses, especially government-linked companies, to align with the country’s carbon reduction goals. Northport’s adoption of the e.MAS 7 shows that sustainability doesn’t have to come at the cost of performance or practicality.

For PRO-NET, the deployment underscores the e.MAS 7’s adaptability—designed to serve both private buyers and commercial users. It brings together energy efficiency, comfort, and smart tech in a single package, helping push EV adoption forward in a way that feels grounded in everyday reality.

To keep up with Proton e.MAS news and updates, follow their official pages on Facebook (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial).

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