Proton e.MAS 7 continues to win hearts; bookings crossed 5.5k mark

KUALA LUMPUR: The Malaysian electric market has witnessed an influx of electric cars in the last few years, ranging from small hatchbacks to large SUVs to premium luxury vans. While non-national automakers led the charge until the end of 2024, Proton is grabbing all the eyeballs with its first electric car, the e.MAS 7, this year.

The Proton e.MAS 7 has become Malaysia’s No. 1 electric vehicle for the third consecutive month in March, maintaining its leadership position since January 2025. Since the order-taking began in October last year, the automaker has received a total of 5,500 bookings for the EV. Speaking of sales, the automaker has delivered over 1,800 EVs so far.

Also read: Proton confirms second EV in the works after e.MAS 7 launch success

“The e.MAS 7’s success shows what’s possible when we combine global EV expertise with deep local insight. We’ve introduced a vehicle that reflects the needs and aspirations of Malaysian drivers—practical, high-performing, and ready for everyday life,” said Mr Zhang Qiang, CEO of PRO-NET. 

Key factors behind the Proton e.MAS 7 popularity

Fine-tuned for Malaysians

While the Proton e.MAS 7 is based on the Geely Galaxy E5, it is purpose-built for Malaysians by Malaysians, as Proton engineers worked on the EV from the start of its development. The EV has been fine-tuned for the local roads, through 100,000 km of local road testing, ensuring durability in Malaysia’s diverse terrains and climate.

Strong performance

The Proton EV is powered by an electric motor that delivers a maximum power of 160kW and a peak torque of 320 Nm. It accelerates from 0 to 100 kmph in just 6.9 seconds and hits a top speed of 175 kmph. This strong performance makes city driving a breeze and ensures ample power for highway cruising.

Spacious cabin 

The e.MAS 7 offers best-in-class interior space thanks to its 2,750 mm long wheelbase and flat cabin floor. The capacity of the boot space is measured at 1,888 litres with the rear seats folded, which also houses a 51-litre underfloor storage tub. The automaker has positioned 33 creative storage compartments throughout the cabin, including a hidden 14-litre underseat compartment for valuables.

Advanced features 

The tech-laden cockpit of the EV is equipped with several advanced features, such as 

• 15.4-inch 2.5K central touchscreen
• 10.2-inch LCD digital instrument cluster
• 256-colour ambient lighting
• 1,000W 16-speaker Flyme sound system with WANOS surround sound and headrest speakers 
• Windshield Head-Up Display
• Live Integrated Charging Map
• Intelligent and Adaptive Cruise Control
• 360° camera system,
• Level 2 Advanced Driver Assistance Systems

What Proton e.MAS 7 owners say

As per the recent survey conducted by Proton, the following key factors make the EV a top choice in the Malaysian electric car market-

Factors	Percentage of buyers
Value-for-money proposition	58%
Spaciousness and practicality	51%
Advanced safety features (Level 2 ADAS, semi-autonomous driving)	38%
Live Integrated Charging Map	39%

In a nutshell, the Proton EV is a smart EV that brings practical features, cutting-edge tech, and outstanding value for money to the table, making it one of the most talked-about EVs in the country. It is available at 31 Proton e.MAS showrooms are nationwide, with more locations opening throughout the year.

Also read: Proton e.MAS 7 owners get early look at upcoming OTA updates