Proton e.MAS 7 PHEV now open for booking, RM110k–RM130k tentative price

KUALA LUMPUR: Proton has opened bookings for the e.MAS 7 PHEV in Malaysia, signaling the brand’s first move into plug-in hybrid territory under the e.MAS nameplate.

Proton has opened bookings for the all-new e.MAS 7 PHEV with a RM99 booking fee and are also offering a RM500 booking fee rebate for the first 5,000 customers,

For now, the company is only quoting a tentative price range of RM110,000 to RM130,000, with terms and conditions applying.

The SUV will be offered in three variants, giving buyers a chargeable electrified option that can handle daily commutes on electric power, with petrol backup for longer runs.

Proton is also pushing the e.MAS 7 PHEV’s long-distance angle with a real-world style drive claim. The company says the SUV managed 1,104.5 km of travel with 189 km still remaining, and quotes an average fuel consumption figure of 4.0 L/100 km.

The journey shown by Proton runs from Penang to Johor Bahru, with Shah Alam and Proton’s COE marked along the way, and Proton’s point here is that this result is based on one fully charged EV battery and one full tank of petrol.

On the ownership side, Proton is positioning the PHEV as a cheaper-to-run alternative to a conventional SUV in the same segment. The brand claims the e.MAS 7 PHEV is 41% cheaper over a 10-year period, based on its internal cost comparison.

In the breakdown shown, Proton estimates fuel plus charging cost at RM21,200 and maintenance at RM8,000, for a total of RM29,200 over 10 years. For a comparable ICE SUV, the slide lists RM33,800 for fuel, RM16,000 for maintenance, and a RM49,800 total, with the figures stated as estimated costs.

Also Read: Proton’s first PHEV under e.MAS, here’s how the e.MAS 7 PHEV variants splits

Proton has also been describing the model as a “dual-powered EV”, but in practical terms, this is a plug-in hybrid SUV that can be charged like an EV, driven on electricity for daily use, then switched seamlessly to petrol power when the battery is depleted.

Three variants, but the real split is battery, range, and charging

While the variant names are straightforward, the meaningful differences sit in battery size, EV range, combined range, and DC fast charging speed.

Premium Plus gets the big battery

The range-topping Premium Plus uses a 29.8 kWh LFP battery, delivering:

• 170 km EV range (NEDC)
• 996 km combined range 
• 60 kW DC fast charging, with 30 to 80% SoC in under 16 minutes
• 6.6 kW AC charging
  
  

Prime and Premium share the smaller pack

Both the Prime and Premium run an 18.4 kWh LFP battery, with:

• 105 km EV range (NEDC)
• 943 km combined range 
• 30 kW DC fast charging, with 30 to 80% SoC in under 20 minutes
• 6.6 kW AC charging
  
  

For buyers, that means the Premium Plus is the one to look at if you want the highest EV range and the quicker DC charging capability. Prime and Premium still offer a useful electric-only driving buffer for commuting, just with a smaller battery and gentler charging ceiling.

Powertrain, 262 PS system output, front-wheel drive

All variants use Geely’s EM-i Super Hybrid system, pairing a 1.5-litre naturally aspirated petrol engine with a front electric motor, driving the front wheels.

Key figures:

• Engine, 99 PS and 125 Nm
• Front motor, 218 PS and 262 Nm
• Total system output, 262 PS and 262 Nm
• 0 to 100 km/h, 8.0 seconds (Prime, Premium), 8.2 seconds (Premium Plus)
• Top speed, 170 km/h
  
  

The PHEV uses an electrified dedicated hybrid transmission (E-DHT) designed to run primarily on electric drive at lower speeds, then bring the engine in more directly at higher speeds where it is more efficient.

Practicality is also a talking point, with the PHEV gaining luggage capacity:

• Boot space, 528 litres
• Seats folded, 2,065 litres
• Underfloor storage, 100 litres (Inside, under rear seats)
  
  

Familiar e.MAS design, with more “normal SUV” details

Visually, the e.MAS 7 PHEV keeps the overall look you would expect from the e.MAS 7 line, but with several changes that lean into a more conventional, less concept-like SUV feel.

Notable exterior touches include:

• Split headlamp layout with a full-width LED light bar
• Conventional door handles instead of flush pop-out items
• A revised rear, with the number plate moved to the tailgate rather than the bumper
• A drag coefficient of 0.288 Cd, still close to the EV’s 0.275 Cd
  
  

Wheel sizing follows the same logic as the EV:

• Prime, 18-inch wheels
• Premium and Premium Plus, 19-inch wheels
• Tyres: 225/55R18 and 235/50R19
  
  

Suspension is also familiar, with MacPherson struts up front and a multi-link rear.

Exterior colour options listed for the Malaysian market include:

• Obsidian Black
• Lithium White
• Mercury Silver
• Galena Grey
• Azure Blue
  
  

Interior Colour options include

• Alabaster White
• Onyx Black

Cabin tech, CarPlay and Android Auto included from launch

Inside, the e.MAS 7 PHEV carries the same general cabin concept as the e.MAS 7 EV, including the Flyme-based software ecosystem.

Key tech highlights include:

• Flyme OS infotainment, with English and Malay support
• 10.2-inch digital instrument cluster
• 15.4-inch central touchscreen with 2.5K resolution
• Apple CarPlay and Android Auto available from the start
• Leatherette seats as standard
  
  

Variant equipment steps up in the expected direction:

• Prime gets a six-speaker audio system
• Premium and Premium Plus get a 16-speaker Flyme Sound system
• Higher variants add a 13.8-inch head-up display
  
  

There are also a few practical changes versus the EV version, including physical sunroof controls and a built-in tonneau cover. The PHEV is also listed with seven airbags, including a front centre airbag, as well as 12 ADAS functions, just like the e.MAS 7 EV.

Service interval and efficiency figures

Fuel consumption is quoted on NEDC:

• 4.3 L/100 km (Prime, Premium)
  
  
• 4.4 L/100 km (Premium Plus)
  
  

Service interval is listed at 12 months or 20,000 km, with Proton positioning servicing costs between a conventional ICE model and a full EV, leaning closer to EV ownership in routine cost expectations.

The Proton e.MAS 7 PHEV lands as a practical, chargeable SUV option that aims to cover the middle ground between pure ICE convenience and EV daily driving.

Prime and Premium look geared for buyers who want plug-in capability without stretching too far on price, while the Premium Plus is the one that properly leans into the PHEV promise with the bigger battery, longer EV range, and quicker DC charging.

Also Read: Proton sold 9,549 EVs in 2025, announces special after-sales benefits