Proton extends partnership with Grab - Wider range of cars, e-hailing incentives

KUALA LUMPUR: As the e-hailing market becomes increasingly competitive in Malaysia, the national automaker Proton has expanded its ongoing strategic partnership with Grab (a popular ride-hailing and delivery service in the country).

The latest agreement between the companies provides a broader selection of Proton cars for e-hailing, along with offering enhanced support benefits to Grab driver-partners.

Expanded model choices for e-hailing drivers

As per the extended agreement, the drivers can now select from a wider selection of Proton cars, including the Proton S70 sedan and the premium X-Series SUVs (X50, X70, and X90). 

Also, the Grab driver-partners in the GrabCar Plus and GrabCar (6-Seater) categories get a broader range of vehicle options to upgrade their vehicles and cater to an even broader consumer base.

The expanded initiative builds on the success of the  “Saga Power Up for Grab Driver-Partners” campaign launched in November 2024, which has generated 220 leads and recorded 148 vehicle registrations for the sedan to date.

Enhanced benefits - Cash rebate, service discount & more

The collaboration also offers the following incentives to the driver partners to help ease the running costs during the initial phase of ownership. 

• Cash rebates of up to RM 13,000
• 5% service discount for the first two years or 40,000 km
• RM 500 in fuel support 

The signing ceremony was held at PROTON’s Centre of Excellence headquarters, where Zhang Qiang, Deputy Chief Executive Officer of Proton EDAR, and Mr. Rashid Shukor, Director of Country Operations & Mobility for Grab Malaysia, officially signed the agreement.

Other key representatives present at the ceremony included Wan Hazran, Director of After Sales at Proton EDAR; Ong Chee Wooi, Deputy Director of Sales at Proton EDAR; and Mr. Gerald Lian, Head of Driver Acquisition & Strategic Supply at Grab Malaysia.

“Our strengthened partnership with Grab Malaysia marks a crucial step in empowering the e-hailing sector. PROTON is  thrilled to make our S70 and premium X-series models more accessible to Grab drivers. For gig workers, this  comprehensive programme extends beyond exclusive benefits to assurance of driving PROTON cars. Its reliability and  affordable maintenance costs are important factors for those who use cars as their primary working tools.” said Ong Chee Wooi, Deputy Director Sales, Proton EDAR. 

Rashid Shukor, Director of Country Operations and Mobility, Grab Malaysia, said, “We are excited to deepen our collaboration with PROTON, a testament to our unwavering commitment to empowering Malaysians with flexible opportunities. This collaboration has made it easier for our driver-partners to access vehicles, enabling them to earn and  support their families while meeting the growing demand for rides.”

Also read: Pro-Net expands EV network across Malaysia; opens new e.MAS and smart outlets