Proton launches 2026 East Malaysia Day campaign, offers free vehicle inspection and more

KUALA LUMPUR: Alongside Peninsular Malaysia, Proton also has a strong presence in East Malaysia, where models like the Saga and X50 are quite popular. To further strengthen its connection with customers in the region, the automaker has launched the 2026 East Malaysia Day Campaign in celebration of East Malaysia Day. 

Running from 8 July until 7 August 2026, this month-long aftersales initiative promotes safer journeys and rewards customer loyalty across East Malaysia. 

Proton 2026 East Malaysia Day Campaign: Key highlights 

• The campaign offers a complimentary 40-point Safety Inspection conducted by Proton-trained technicians. The inspection covers essential components such as brakes, tyres, battery, suspension, fluid levels, and other critical checks, ensuring the vehicle’s fitness for driving. 
• It is available at all Proton authorised service centres across Sabah and Sarawak, including 2S outlets, and is open to owners of all Proton vehicles, including the PIES (Persona, Iriz, Exora, and Saga), X Series (X50, X70, and X90), and S Series vehicles. 
• Proton also offers an exclusive neck pillow to those customers who buy a genuine Proton wiper set during the campaign (while stock lasts) as a token of appreciation for choosing Proton genuine parts.
• The 2026 East Malaysia Day Campaign reflects the automaker’s continued commitment to delivering quality after-sales services and ensuring customers throughout East Malaysia.

"East Malaysia continues to be an important market for PROTON, and our growing customer base in Sabah and Sarawak reflects the trust placed in our products and services. Through the 2026 East Malaysia Day Campaign, we want to thank our customers for their loyalty while encouraging them to prioritise regular vehicle maintenance for safer journeys. Our authorised service centres are equipped with trained technicians and genuine PROTON parts, ensuring every vehicle receives the highest standard of care," said Dato’ Ir. Abdul Rashid Musa, Chief Executive Officer PROTON Edar Sdn Bhd.

Proton currently operates 30 authorised service centres across East Malaysia, including 12 outlets in Sabah and 18 outlets in Sarawak, to support its growing community in the region.

Also read: Tiny Proton Saga and e.MAS 5 diecast models debut, priced at RM 78