Proton Persona's Production Ramped up in Tanjung Malim Plant

Kuala Lumpur: Proton Persona was originally launched on 15 August 2007 and since then it has achieved an impressive sales target of 265,882 units until 31 August 2015. Since its introduction, this car has won a number of prestigious awards which include 'Best Model of the Year' in 2008 by Frost and Sullivan, 'Best Family Car' by Asian Auto in 2008 and 'Best Value Car For Money' for 1.3-litre and above by NST-Maybank Car of the Year awards in 2011.

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Proton is now ramping up the production of Persona due to its increase in demand in recent months. The Persona production line in the Tanjung Malim plant in Perak would go through some refurbishments and upgrades and after that Persona would see an increase in deliveries to its dealers worldwide. Currently, there was a production lag as the customers who placed booking for Persona had to wait for at least one month. This step has been taken to meet the demands with several festive seasons coming up until end of the year.

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In Malaysia, Proton is available in two variants namely Persona Super Value (SV) and Persona Executive with a starting price of RM 44,658. Proton is currently running their 30th Anniversary promotion campaign in conjunction with the Merdeka Hari Malaysia celebration. Low down payments of up to RM3,000 has been provided on selected Proton cars along with attractive finance rates of 1.99% and a 7-year extended warranty.

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Dato Abdul Harith Abdullah, CEO of Proton Holdings Bhd said- “The sedan car segment has shown significant growth over the years and the group of buyers have expanded from the traditional family to the young and professionals. Based on market feedback, we found that there is a steady demand for this type of sedan. Reflecting this demand, we are ramping up our production to meet the growing numbers after assembly of Persona was halted due to refurbishment activities”. He further added “As we see a steady demand in numbers for locally-made cars due to the drop in our ringgit, we’re pleased that more and more Malaysians choose Persona as their preferred car due to its spacious size, moderate fuel consumption and low maintenance cost.”

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