Proton sold 13,602 units in Feb 2024 - Saga, S70, and Persona among top sellers

KUALA LUMPUR: Proton has revealed its sales performance for February 2024. During the month, the national automaker sold a total of 13,602 units (including exports), taking the year-to-date tally high to 26,484 units. Compared to the first two months of 2023, this represents an increase of 3% in sales.

After the initial two months of 2024, the total industry volume is projected to have grown by 13.8% year-to-date, reaching 129,353 units with the introduction of new brands launching both ICE-powered and electric cars. With that, Proton retains its second place in the national automotive sales ranking, with a projected market share of 20.5%.

The individual performance of Proton models is as follows - 

• Proton S70: The newly launched sedan experienced a notable sales increase of 60.5% in February, reaching 2,314 units, establishing itself as the leading C-segment sedan in Malaysia. Its success is attributed to its spirited performance, advanced connectivity, and comprehensive safety features. The sedan is expected to continue its stellar performance in the upcoming months with Ramadan and Hari Raya celebrations on the horizon

• Proton Saga: It continues to be the brand’s best-selling model with 6,212 deliveries in February, surpassing the 6,000 units milestone for the fifth consecutive month. With a total of 12,341 units sold in the first two months of 2024, its year-to-date sales are up by 10.9%
• Proton Persona: In the B-segment sedan category, the Proton Persona continued its dominance with sales of 1,859 units in February

• Proton X90: Proton’s flagship SUV, saw a 2.5% increase in sales compared to the previous month, reaching 374 units in February
• Proton X50: Despite facing stiff competition, the Proton X50 maintained a healthy sales volume of 1,816 units in February, securing its position as the second-best-selling B-segment SUV

• Proton X70: The SUV experienced a significant uptick in sales, rising by 19.6% to 445 units in February, highlighting its enduring popularity in the SUV segment
• Proton Iriz: The brand’s B-segment hatchback also saw growth, closing at 543 units in February, representing a 3.8% increase from the previous month
• Proton Exora: Despite production ending, the Proton Exora continued to attract buyers, with 39 units sold in February. To date, it remains the most successful C-segment MPV in Malaysia's automotive history, with over 194,250 units sold.

Additionally, Proton's export sales volume surged by 223% to 346 units in February, contributing significantly to the overall growth of the company’s vehicle sales.

Proton Deputy CEO, Roslan Abdullah, “Proton has continued its positive trajectory in the second month of the year with sales underpinned by consistent domestic demand as well as increasing export growth. Therefore, our export markets will be an important area of growth in 2024 and we also have high expectations for the Proton S70 to dominate its segment as deliveries continue to ramp up in the coming months. Having extended our footprint across many countries, we will continue to work diligently to bring Proton models to greater heights in these export markets as we see them as having the potential to grow our sales significantly in the long term.”

Also read: Proton unveils latest innovations in supply chain warehousing for 2024