Proton sold 154,611 cars in 2023 - Saga, X50, and Persona among top sellers

KUALA LUMPUR: Proton has ended the year 2023 with remarkable achievements and a promising outlook for the future. The automaker sold a total of 154,611 units (domestic and export) during the year, which represents a 9.3% growth over the 141,432 units sold in 2022. This signifies Proton's most impressive sales performance since 2012. 

In the month of December, the company managed to sell a total of 12,711 cars with a month-on-month growth rate of 3.3%.

With such great numbers, Proton continues to maintain its position as the second-largest automotive brand in Malaysia, marking the fifth consecutive year of this accomplishment. In terms of market share, the automaker grabbed an estimated 19.4% share with an improved total industry volume estimated at 794,948 units, which is roughly 10.3% higher than the 2022 total industry volume.

The Proton Saga, X50, and Persona are the brand’s three best-selling cars in 2023. Here’s a breakdown of Proton 2023 sales -

Model	Units sold in 2023
Proton Saga	70,184 units
Proton X50	31,829 units
Proton Persona	24,362 units
Proton X70	11,200 units
Proton Iriz	7,639 units
Proton Exora	4,473 units
Proton X90	4,815 units
Proton S70	109 units

Reflecting on the achievements, Proton Chief Executive Officer, Dr Li Chunrong said, “2023 was another record-setting year for the automotive industry as total sales surged by 10.3% over the previous volume high set just twelve months earlier. Factors such as the fulfilment of orders for tax-free cars up till the end of March no doubt fuelled the volume increase in the first quarter of the year, but it was also an active year for car launches with minimal disruptions caused by parts shortages.”

“Proton is truly thankful for the warm reception of Malaysians towards our products. This success is a testament to our commitment to delivering more than just affordable vehicles as we also emphasize stylish design, advanced technology, and a strong commitment to safety in all Proton models. Looking ahead to 2024, we are confident that we will sustain this momentum, supported by the introduction of our new model, the S70.”

Proton Deputy CEO, Roslan Abdullah reflected on the company’s efforts in 2023, saying, “We recognize the journey we’ve undertaken thus far, and beyond delivering quality vehicles, we understand the significance of providing pride of ownership with owners. Our dedication to improving after-sales service and parts has played a crucial role in reaching this milestone as Proton remains steadfast in its commitment to continuous improvement and resolute in meeting and surpassing the expectations of our customers.”

Also read: Geely’s sub-brand Lynk & Co enters Vietnam; Malaysia next?