Proton surpasses 100,000 YTD sales mark; Saga accounts for nearly 44%

KUALA LUMPUR: In the month of August, Proton successfully sold a total of 13,955 cars (including exports), resulting in a year-to-date sales tally of 104,602 units. With this achievement, the automaker reached the 100,000-unit sales milestone for the fifth consecutive year. More notably, the brand crossed this mark a month earlier in 2023 compared to the previous year.

Compared to the first eight months of the previous year, Proton sold 17,121 more units from January to August in 2023. The company’s market share for the last month is estimated at 18.8% with a total industry volume for the month standing at 74,200 units. Proton's market share for the whole year up to this point is 20.8%.

 

Let’s check out the model-wise performance -

• Proton Saga remains the brand’s best-selling car with 6,585 deliveries. The year-to-date figure stood at 45,836 units
• Proton X90 leads the D-segment SUV category in terms of both monthly and year-to-date sales. Despite only having three full months of sales, the company has sold a total of 2,944 units, with impressive deliveries of 719 units in August
• Proton X50 continues to dominate the B-segment SUV market, with 2,558 units sold in the last month contributing to an outstanding YTD figure of 22,750 units

• Proton Exora also maintains its leading position in the C-segment MPV category, with 409 units sold in August and a YTD total of 3,150 units
• Proton Iriz also experienced a resurgence in sales, with 654 units sold in August. The year-to-date have surged to 5,362 units
• Proton X70 ended the month with 1,002 units sold, pushing its YTD sales to a total of 7,999 units
• Proton Persona chipped in 2,028 units to the total sales with the year-to-date figure now standing at 16,561 units

“After setting a new volume record the previous year, Malaysia’s automotive industry is on a trajectory to reset the record books again in 2023 as PROTON and other brands continue to compete for sales. The buoyant mood of buyers is reflected in the high number of new products introduced, and with many more models making their debut before the end of December, we expect market conditions to remain highly competitive.

“For PROTON, our sales growth is a reflection of how the company’s focus on delivering better quality products paired to a premium experience delivered by the 154 3S/4S dealerships in our network, have a positive effect on customers. Going forwards, these efforts towards better products and services will continue and be boosted by the recent announcement of Proton Test Labs receiving ISO 17025 accreditation as well as the company’s impending entry into the EV space with smart Malaysia,” said Roslan Abdullah, Chief Executive Officer of Proton Edar.

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