GWM Malaysia roadmap 2026-2028: New SUV lineup, hybrid push, and growth targets

KUALA LUMPUR: After a remarkable performance in 2025, Great Wall Motor Malaysia is all set for its next phase of growth in the local market. The Chinese automaker recently revealed its strategic roadmap for 2026–2028 during its annual Media Appreciation Night in Kuala Lumpur. 

The plan reaffirms the company’s long-term aim of building a strong, sustainable automotive presence in Malaysia with a wide lineup and a strong dealer and after-sales network. 

Before discussing the company’s 2028 targets and vision, let’s have a look at the previous growth momentum. 

GWM Malaysia records 177% YoY growth in 2025

• GWM Malaysia witnessed a remarkable growth in 2025, marked by strong commercial performance, growing consumer trust, and the proven appeal of its hybrid portfolio. 
• The automaker sold nearly 5,900 vehicles during the year, representing an impressive year-on-year growth of 177%. 
• The Haval H6 HEV ranked second among top HEVs in Malaysia with a 14.9% market share, significantly contributing to the company’s sustained sales momentum. 

Also read: The GWM HAVAL H6 HEV is no longer an experiment — It’s a safe bet

GWM Malaysia: 2028 targets and vision

Since entering the local market, GWM has steadily expanded its footprint by growing its product range, strengthening its dealer network, and investing in local capabilities. In the upcoming years, the company will focus on technology-led growth with continued investment in products, infrastructure, and people, targeting long-term brand building. 

GWM aims to achieve - 

• 6% market share
• 60,000 annual sales
• Position itself among the top 10 automotive brands in Malaysia
• Rank within the Top 3 Chinese brands in Malaysia

Key strategies include -

• Product expansion plan: GWM has planned to launch the Tank 300 HEV soon, followed by new B-SUV and C-SUV models in 2026–2027, and a future luxury C-SUV at a later stage. The company will follow a multi-powertrain strategy, led by its Hi4 intelligent hybrid system, which will be applied across future models.
• Dealer network and customer experience: The company will be expanding and upgrading its dealer and after-sales network, with a target of having 60 dealer outlets across the country. From 2026, it will adopt new corporate identity standards for a more consistent and premium retail experience across the network.
• Aftersales & customer trust: To strengthen customer satisfaction throughout the vehicle ownership journey, GWM will continue to implement rigorous technical training programmes, maintain 95% nationwide parts fulfilment, and expand its GWM Care system.
• Localisation & ASEAN strategy: The automaker is committed to localisation and CKD operations, with ambitions to position Malaysia as an important ASEAN growth and export hub. It will support the region’s NEVs development, enable technology transfer and strengthen local capabilities with continued talent development.

“At GWM Malaysia, our focus has always been on building a long-term automotive brand in this market. We compete through engineering excellence, intelligent platforms, advanced safety technologies, and stronger products that deliver long-term value. This is supported by a growing nationwide network. This disciplined approach lays a solid foundation for sustainable growth and enduring customer trust,” said Encik Roslan Abdullah, Chief Operating Officer of GWM Malaysia.

“The growth we achieved in 2025 shows that we are building something meaningful and that we are on the right path. It reflects growing confidence in our products, our people, and the strength of our dealers, together with our after-sales capabilities and ecosystem. Looking ahead, our focus is on translating this momentum into long-term value by putting the right foundations in place, so our growth is not only sustained but continues to strengthen the brand in the years ahead,” he added.

Also read: GWM Tank 300 HEV teased for Malaysia at GWM Malaysia Media Appreciation Night, hybrid off-roader looks next in line