Hyundai launches “Driving ASEAN as One” campaign ahead of Hyundai Cup 2026

KUALA LUMPUR: Hyundai Motor Asia Pacific has launched a new campaign, named “Driving ASEAN as One,” designed to celebrate the cultural diversity and shared aspirations of the Southeast Asia region. This marks a significant milestone in its title partnership, the Hyundai Cup 2026, which will be held from 24 July to 26 August 2026. 

Hyundai's “Driving ASEAN as One” campaign

The said campaign aims to strengthen the connection between Hyundai and its fans across the region through compelling storytelling centred around football, mobility, and community. 

It is Hyundai's regional brand initiative that reflects more than 27 years of its global involvement in sports sponsorship, using football as a platform to connect people of different countries and cultures. The initiative underpins the automaker’s global brand philosophy, “Progress for Humanity,” which believes that meaningful progress happens when people move forward together.

Hyundai Stargazer takes centre stage at Hyundai Cup 2026

Hyundai’s upcoming MPV in Malaysia, the Stargazer, is the hero model of the Hyundai Cup 2026, as it embodies the very spirit of the campaign. Designed for comfort, connection and family mobility, the MPV brings people together through shared journeys and meaningful moments.

Dhika, the “Aura Farming Boy”

The viral “Aura Farming Boy” who captured the internet’s attention during the Pacu Jalur boat race is another key highlight of the campaign. Hyundai chose this Indonesian youngster because his story reflects teamwork and unity. Dhika’s full story with Hyundai will be revealed through a dedicated campaign feature in the coming days.

“Hyundai Cup™ 2026 is more than a football tournament; it is a celebration of what ASEAN stands for: diversity, resilience, and the unbreakable spirit of togetherness. Through this main film and our ‘Driving ASEAN as One’ campaign, we want every fan across the region to feel that Hyundai is with them on this journey. At Hyundai, our vision of Progress for Humanity is not just a tagline; it is our commitment to driving meaningful change and connection in every market we serve. Hyundai Cup 2026 is one of the most powerful ways we can bring that commitment to life across Southeast Asia.” said Executive Marketing Director of Hyundai Motor Asia Pacific, Faraz Shamsi.

The campaign content is now live across Hyundai’s official social media channels throughout the ASEAN region. Fans across 11 participating Southeast Asian nations can enjoy match-day stadium activations, exclusive fan giveaways, and test-drive opportunities at the Hyundai Cup 2026.

Also read: Hyundai Motor Malaysia turns 1, announces monthly prizes, rebates, subsidies, and more