Proton e.MAS 5’s strong debut - 3,000 bookings in 1 week; e.MAS 7 maintains lead

KUALA LUMPUR: The launch of the highly anticipated Proton e.MAS 5 is just around the corner. Ahead of its debut, the EV has already taken the local automotive market by storm. Proton has bagged over 3,000 bookings in the first week of open bookings, including an impressive 1,607 within the first 24 hours.

Proton e.MAS 7 leads Malaysia’s EV market 

Well, the e.MAS 5 response is attributed to the market confidence established by its elder sibling, the Proton e.MAS 7, which continues to lead the Malaysian electric vehicle market in 2025. It has held the title of Malaysia’s No. 1 EV for nine consecutive months, with a market share of 24%. The year-to-date sales (up to 30 September 2025) have reached 6,655 units, including 443 exported units.

“We are in the month where two milestones were achieved – the strong sales of the Proton e.MAS 7 and the great interest that Malaysians have shown in the e.MAS 5,” said Mr. Zhang Qiang, CEO of PRO-NET. “The booking numbers exceeded our expectations. We are thankful that Malaysians continue to put their trust in us to deliver electric vehicles specifically tailored for Malaysia’s road and driving habits.”

Proton e.MAS 5: Quick highlights 

• The Proton e.MAS 5 is a compact, practical EV for the Malaysian market, targeting daily urban users and first-time EV buyers. 
• It is Malaysia’s most affordable EV with an estimated starting price ranging between RM 60,000 and RM 80,000.
• The EV is equipped with a rear-wheel-drive motor that delivers a maximum power output of 79 PS and a peak torque of 130 Nm in its standard form. However, the higher-tuned version produces 116 PS and 150 Nm.

• Two available battery packs are - 30.12 kWh and 40.16 kWh, offering a cruising range of 250 km and 325 km (WLTP), respectively. 
• The e.MAS 5 supports up to 6.6 kW AC charging and up to 71 kW DC fast charging; the latter can replenish the battery from 30% to 80% in just 21 minutes.
• Despite being a compact B-segment hatchback, the e.MAS 5 is big on space and promises a comfortable ride. 
• Feature kit comprises - 14.6-inch high-definition infotainment unit, dual-language Atlas operating system, Apple CarPlay and Android Auto (wired/wireless), integrated live charging map, unified payment system via the e.MAS mobile app, six airbags, and ADAS safety systems.

The Proton e.MAS 5 will be locally assembled at the brand’s new EV plant in Tanjung Malim, with deliveries expected later this year. It aims to challenge competitors like the BYD Atto 2 and Perodua’s upcoming EV in the sub-RM 100k EV segment.

How to book the Proton e.MAS 5

To book the upcoming Proton EV, visit the official Proton e.MAS website or any of the 43 Proton e.MAS dealerships nationwide.

With the exclusive early bird package, customers can enjoy an RM 500 rebate on the booking fee and pay only RM 99. The early bird promo also includes a limited-edition Proton e.MAS Touch ‘n Go NFC Card, preloaded with RM 100.

Interested customers can also visit their nearest Proton showroom to check out the EV starting 17 October 2025.

Also read: Proton steps up as official car partner and 10km category sponsor for PBIM 2025