Proton sold 13,566 units in Feb 2026; New S70 bags 5k bookings

KUALA LUMPUR: After achieving a 15-year monthly high in January, Proton witnessed a decline in sales in the second month of the year. The automaker sold a total of 13,566 units (across the entire group) in February 2026, representing a 31% drop from the 19,833 units sold in the previous month. However, as compared to February 2025, it recorded a year-on-year growth of 20.8%.

Proton’s year-to-date sales is estimated at 33,399 units, which shows an increase of 57.9% compared to the first two months of 2025. The automaker’s market share in February is estimated at 25.6%, with the total industry volume (TIV) projected at just 52,996 units, a decrease of 17.6%, as the festive period in mid-February slowed vehicle deliveries. The automaker’s YTD market share number stands at 28.5%.

Notably, Proton launched five new models over the last five months, including EV, ICE and PHEV, making it one of the most active automotive brands in the country. These new models contributed significantly to boosting the company’s sales volume.

Also read: Proton e.MAS 7 PHEV launched in Malaysia, three variants from RM106k

Proton’s best-selling models in 2026

Proton Saga	Continues to be Proton’s best-selling model with 6,047 units sold in February YTD sales: 16,332 units (up 69.8% year-on-year)
Proton S70	Second best-selling Proton model with 1,940 units sold in February YTD sales: 3,544 units (Up 51.5% year-on-year)
Proton X50	Continues strong momentum after the July 2025 update, with 1,842 units sold in February  YTD sales: 4,271 units (up 31.1% year-on-year

“2026 has started brightly for PROTON with strong customer interest for our new range of models that offer a compelling mix of design, the latest technologies, efficiency, and value. At the same time, our efforts to improve the customer experience in the showroom and service centres is starting to pay dividends, further reinforcing our brand values.

“In the short-term, our most immediate challenge is to manage customer waiting times by increasing production and delivery numbers every month while maintaining product quality levels. With the investments made in our Tanjong Malim plant in recent years, we can meet the challenge, which should be proven by the sales numbers in the next few months,” said Proton Edar CEO Abdul Rashid Musa.

New Proton S70 bags 5k bookings within a month

Proton rolled the all-new S70 last month, guided by the philosophy “Intelligence that Evolves”. The latest version is equipped with the new i-GT turbocharged engine and is receiving positive feedback from fans. In less than a month, the upgraded sedan has bagged approximately 5,000 bookings at dealers nationwide, expected to further boost the brand’s sales and revive the segment. 

Also read: Proton S70: Old vs New: What’s changed in the 2026 MC1 update?

“New products boost brand visibility amongst car buyers but to ensure they stay with us, Proton has invested in initiatives to improve the brand experience for our customers. From spacious and comfortable showrooms with modern after sales facilities to an industry leading online experience, the aim is to make ownership a convenient and rewarding experience,” added Abdul Rashid Musa.

Also read: All-New Proton Saga goes international, Brunei gets Executive and Premium variants