SISMA Auto opens new DENZA showroom and service centre in Glenmarie

KUALA LUMPUR: SISMA Auto has taken another step forward in the electric vehicle (EV) scene with the launch of its brand-new DENZA showroom and service centre in Glenmarie, Shah Alam.

The new facility represents a key part of the group’s strategy to expand in the luxury EV space and deepen its partnership with BYD.

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For those unfamiliar, DENZA is a premium EV brand under BYD, one of the biggest global names in electric mobility. And with the momentum BYD has built in Malaysia, SISMA Auto is now putting its weight behind DENZA, setting up what it hopes to be some strong support for the brand’s future here.

The new showroom is hard to miss — it spans 20,000 sq ft over two levels and cost around RM25 million to build. According to SISMA Auto, the facility was designed to reflect DENZA’s identity as a forward-looking brand, mixing contemporary style with elements of sustainability. Visitors will find a spacious vehicle gallery where they can explore DENZA’s latest models — and yes, test drives are available.

But it’s not just a pretty showroom. The site also includes a fully equipped service centre offering comprehensive after-sales care. For added convenience, customers can opt for a concierge-style pick-up and drop-off service from their home or workplace.

“This is a significant milestone for us,” said Syed Khalil bin Syed Ibrahim, Managing Director of SISMA Auto Group. “We’re proud to bring DENZA to Malaysian roads. It’s one of the latest premium electric vehicle brands to enter the country, and we believe its tech and value will resonate with local buyers.”

He added that the move is part of SISMA Auto’s broader aim to provide customers with greater access to EVs, both through DENZA and BYD.

Echoing that sentiment, Eagle Zhao, Managing Director of BYD Malaysia Sdn Bhd, highlighted the importance of local partnerships in expanding DENZA’s reach.

“Today, we celebrate not only our progress but also our invaluable partnerships. With the grand opening of five new DENZA dealerships—each a testament to our commitment to delivering an exceptional customer experience—we are making premium electric mobility more accessible, personal, and trustworthy,” Zhao said. “We are especially thrilled to welcome SISMA Auto to the DENZA family, strategically located in Glenmarie’s vibrant automotive hub.”

The Glenmarie facility is also designed with scalability in mind, ready to accommodate upcoming DENZA models as the brand’s lineup grows in Malaysia.

The DENZA SISMA Auto showroom and service centre is located at No. 21, Jalan Perintis U1/52, Seksyen U1, Bandar Glenmarie, Shah Alam. Opening hours are 8:30 AM to 5:30 PM from Monday to Saturday, and 10:00 AM to 5:00 PM on Sundays and public holidays.

For more details, customers can contact DENZA Customer Care at 03-5569 1715 or email denza.marketing@sismaauto.com. Additional info is available at denza.sismaauto.com.

About SISMA Auto

SISMA Auto has been in the premium automotive space for three decades. Its portfolio includes:

• DENZA SISMA Auto: Official DENZA dealer and service centre in Glenmarie.

• BYD SISMA Auto: Operates Malaysia’s only Class A BYD 3S centre in Glenmarie and additional showrooms in PJ33 Mall and IPC Shopping Centre.

• VOLVO SISMA AUTO: Volvo dealer with a flagship 3S centre in Sungai Besi and sales outlet in Bukit Bintang.

• SISMA AUTO HUB: A multi-brand luxury 3S outlet for buying, selling, and servicing premium vehicles.

• Jaguar Land Rover (Malaysia): Managed via a joint venture with Sime Darby Motors, it holds exclusive distribution rights for Jaguar and Land Rover.

Also Read: New Denza showroom opens in Old Klang Road, KL