Proton introduces Malaysia’s first localised connected mobility platform

KUALA LUMPUR: As demand for e.MAS EVs continues to grow, Proton continues to make efforts to strengthen Malaysia’s electric vehicle ecosystem. PRO-NET, a wholly owned subsidiary of PROTON Holdings Berhad, has now introduced the country’s first localised connected mobility platform. 

Aligned with the government's National Automotive Policy 2020, National Energy Transition Roadmap, and automotive localisation agenda, this initiative includes the localisation of digital infrastructure, connected mobility services, and the charging platform.

The company is expanding its localisation efforts beyond vehicle manufacturing to offer a more seamless, practical, and accessible EV ownership experience.

Touted as Malaysia’s first self-developed vehicle connectivity platform, this initiative aims to provide seamless connectivity between EV users, mobile applications, charging providers, and vehicle systems. Proton e.MAS is part of a broader connected vehicle ecosystem that serves more than 300,000 vehicles, including the brand’s ICE vehicles.

Notably, Proton e.MAS is the only company that has achieved a fully local supply chain for cockpit equipment, with its localised infotainment hardware manufactured in Malaysia.

Key highlights of the platform include - 

Focus on localisation	Vehicle data hosted locally in Malaysia at TM data centres (with RM 40 million invested into cloud services and vehicle connectivity platform) Bahasa Malaysia language support Localised navigation Examples of the locally relevant features are - Qibla compass and TheNoor prayer app
Connected vehicle ecosystem	Remote vehicle monitoring Connected infotainment Over the air updates  Smart navigation support Charging integration Proton e.MAS app Till date, it has processed more than 8 million remote control downstream requests for EVs, highlighting growing EV adoption and demand for connected services
Nationwide charging points	Integrated live charging map for convenient charging access Access to more than 4,300 charging points nationwide, delivering approx 90% coverage across public charging network Invested over RM 4 million into the charging platform, supporting 11,000 users Has recorded around 30,000 charging orders, and close to 790,000 kWh in charging volume
Contributes to Malaysia’s digital economy	Collaborations with local technology, telecommunications, and ecosystem partners Such as TM, Maxis, Celcom, Altel, TnG Digital, Maybank, Fasspay, SYOK, MYTV, TheNoor, ChargeSini and other local charge point operators (CPOs) Over RM1 0 million annual value has been generated for the local telco ecosystem to date

Speaking on the localisation effort, Mr. Zhang Qiang, Chief Executive Officer of PRO-NET, said: “Proton e.MAS is committed to building a complete connected mobility ecosystem that is designed around Malaysian drivers, Malaysian infrastructures, and Malaysian everyday needs. Localisation is not only about where our technology is hosted, but how our services are developed to make EV ownership more convenient, familiar, and relevant for Malaysians.”

“By localising our connected services and digital infrastructure, we are laying the foundation for a stronger Malaysian EV ecosystem,” added Mr Zhang. 

“This allows Proton e.MAS to deliver mobility solutions that are not only technologically advanced, but also practical and relevant to the way Malaysians live and drive.”

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