Proton reports February 2021 sales; market share hits seven-year high

Proton reports February 2021 sales; market share hits seven-year high

KUALA LUMPUR: The world is recovering from the effects of the COVID-19 pandemic, so does the automotive industry. The sector is gaining back its sales volume in the local market as well and that can be proved by the newly released sales figures of the national automaker Proton. The company quoted February 2021 as a productive month for the brand as it reached market highs that had not been experienced for several years. 

The national carmaker delivered 11,873 units (domestic and export) last month, which is actually 99% more than the January mark of 5,964 units. These increasing numbers helped the company to get an estimated market share of 27.1%, the highest since September 2013.

Proton February 2021 sales

In comparison to the same month in 2020, the sales rose by 19.9%, however, the first two months’ cumulative sales of 2021 is still 3.5% less than the last year’s total. Here, we have individual model performance and their respective achievements.

Model

Units Sold

Sales Achievement

Proton Saga

4,217

2nd Highest volume A-segment sedan

Proton Persona

1,818

Highest volume B-segment sedan

Proton Exora

361

Highest volume C-segment MPV

Proton Iriz

650

3rd Highest volume B-segment hatchback

Proton X70

1,475

Highest volume C-segment SUV

Proton X50

3,345

Highest volume B-segment SUV and highest volume overall for SUV

Proton Saga front

Talking about the Proton Saga first, the sedan remained the chart-topper with the leading sales figure of 4217 units. Known for its practicality, attractive design, and value for money proposition, the Saga is the first Proton model that is now available in Kenya, where it is locally assembled by the company’s partner, Simba Corporation.

Proton X50 front

Moving to the next star-performer that is the Proton X50. The compact SUV has received more than 30,000 bookings before the end of the last year. Well, with some delays in the production schedule, the automaker has delivered a total of 8,141 units so far, including 3,345 units sold in February. This number is the highest monthly sales figure ever achieved by an SUV in the county and thus it gives away the tag of the best-selling SUV in the segment to the Proton X50. 

Also read: Proton X50: Features that make it a smart SUV

Proton X70 front

Other models also performed well, the Proton X70 clocked 1,475 units; the Proton Persona regained leadership in the segment with 1,818 units; the Proton Exora also remained the C-segment MPV topper with 361 units and the Proton Iriz managed to get a mark of 650 units.

“February continued to be a difficult month for Malaysia’s automotive industry but it turned out very well for PROTON. Thanks to the efforts of the government to ensure a continuation of economic activity during the MCO, we were able to produce more cars and in so doing started to clear our backlog of orders. This is important as we need to consistently deliver on the bookings made to avoid a rush before the PENJANA incentives expire at the end of June this year,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.

Roslan Abdullah, Chief Executive Officer, Proton Edar.

He further added, “The automotive sector continues to be vibrant with exciting new model launches sure to spark consumer interest and create healthy competition amongst PROTON and other brands, but we will continue to be cautious even as we push forward to avoid infection rates flaring up again and disrupting operations.”

Also read: Proton special black & R3 edition models launched: Full details

Explore Proton X50

  • X50 Front angle low view
  • Proton X50 Front Medium View
  • Proton X50 Front Cross Side View
  • X50 Headlight
  • X50 Tail light
  • X50 Wheel
  • X50 Front Fog Lamp
  • X50 Grille View
Proton X50
RM 79,200 - RM 103,300 Emi Starts : RM 823

Proton Car Models

  • Proton X50
    Proton X50
  • Proton Saga
    Proton Saga
  • Proton Persona
    Proton Persona
  • Proton X70
    Proton X70
  • Proton Iriz
    Proton Iriz
  • Proton Exora
    Proton Exora
  • Proton Perdana
    Proton Perdana
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