Proton e.MAS expands into Brunei, appoints Grand Motors as official distributor

KUALA LUMPUR: Following the introduction of Proton e.MAS in Singapore, Proton has now expanded its new-energy vehicle business to Brunei, marking another step forward in its regional export strategy. The company has appointed Grand Motors Sdn Bhd as the authorised distributor of Proton e.MAS vehicles in Brunei Darussalam. 

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Grand Motors to handle Proton e.MAS distribution in Brunei

With more than 40 years of experience in Brunei’s automotive industry, Grand Motors will handle Proton e.MAS sales, marketing, customer engagement and after-sales support in the country. It will also operate a dedicated Proton e.MAS outlet and service centre, offering Bruneians continuous support throughout their EV ownership journey.

“PROTON is committed to expanding its role in future mobility, both in Malaysia and in export markets,” said Edmund Lim Meng Thong, Chief Executive Officer, Proton International Corporation.

“The appointment of Grand Motors is an important milestone for Proton e.MAS, as we continue to build on the success of our EV business and introduce Malaysian-developed mobility solutions to more customers across the region. Brunei is also a natural market for Proton e.MAS.”

“It has a clear aspiration to develop a more sustainable transportation ecosystem, while customers are increasingly seeking vehicles that offer advanced technology, high levels of safety and practicality for daily use. Together with Grand Motors, we will deliver a strong and complete ownership experience that makes the transition to EV ownership more accessible and convenient,” he added.

Help achieve Brunei net-zero carbon emissions target

The launch of Proton EVs in Brunei will contribute towards the country’s vision of achieving carbon emissions by 2035. It will encourage greater EV adoption and support the development of a low-carbon mobility ecosystem. 

Grand Motor is confident in replicating the success of Proton e.MAS in Malaysia and position it as the number one EV brand in Brunei. Further details on the Proton e.MAS line-up in Brunei, showroom opening and market launch activities will be announced at a later date.

Notably, Grand Motors will only look after Proton e.MAS vehicles and PAD Motors Sdn Bhd will remain the brand’s authorised distributor in Brunei for the ICE lineup, including the Saga, S70, X50, X70 and X90.

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