Proton ties up with Continental to offer tyre replacement; targeting 60 outlets by Dec 2025

KUALA LUMPUR: Proton has joined forces with Continental Malaysia to launch integrated tyre services at its authorised service centres. Under this strategic collaboration, Proton service centres will be providing tyre sales, expert installation, and after-sales support to customers.

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By the end of this year, the automaker’s 60 outlets will operate as comprehensive centres offering this new service to owners of all its models, in partnership with Continental Malaysia. It marks a significant milestone in the brand’s commitment to continuously improving customer convenience and offering a seamless ownership experience throughout its network.

The key highlights of the Proton-Continental deal are as follows - 

Tyre purchase during routine service: This new offering allows Proton customers to purchase newly produced tyres and get them installed during their routine service appointments. Prices are also competitive, with one tyre for the Proton Saga costing RM 211.

Professional installation by certified technicians: Notably, the tyres will be installed by certified Proton technicians, ensuring high-quality service and assurance.

Continental Malaysia’s Total Confidence Plan: The deal also brings Continental Malaysia’s Total Confidence Plan to the table for Proton owners. This offers a 1-year road hazard warranty with one-to-one tyre replacement in the event of unforeseen circumstances. 

Flexible Financing Through Direct Lending: Direct Lending financing is also available for those seeking greater flexibility in tyre payments, allowing them to pay through affordable monthly instalments.

Proton’s comprehensive after-sales service support

With an aim to be the leading after-sales service provider among all OEMs in Malaysia, Proton continues to introduce innovative new products and services. It has an industry-leading number of 3S/4S outlets nationwide manned by professionally trained technicians and service advisors.

Some of its key offerings include - 

FS90 Fast Service	Offers basic car servicing within 90 minutes from vehicle check-in until key handover to the customer.
ProCare Smart Plan	Provides significant savings on maintenance packages with flexible financing.
Proton Insurance Programme	Offers expert accident repair solutions along with tailored insurance options.
MyProton App	Offers effortless service scheduling and real-time updates.
Digital Owner’s Manual	A user-friendly manual available online for quick access to vehicle information.
Body & Paint (B&P) Services	Offers high-quality paint jobs by certified technicians

“While PROTON’s headlines over the past few years have focused on our strong sales performance and the launch of new models, we’ve also been investing heavily in after-sales services to elevate the customer experience at our authorised service centres. Introducing tyre replacement services is the next step in transforming our 3S/4S centres into complete one-stop centres. This reflects our continued effort to provide the best automotive brand experience for our customers,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.

Also read: Proton e.MAS 7 leads Malaysia’s EV sales — one unit sold every hour