Proton wraps up H12025 at 72,156 units; market share climbs to 20.7%

KUALA LUMPUR: Proton has wrapped up the first half of the year on a positive note. While it recorded a decrease in sales last month, the automaker saw an increase in its market share in the Malaysian automotive market.

The company sold a total of 11,069 units (including domestic, export, smart, and Proton e.MAS) in June 2025, representing a 16.9% decrease from the 13,328 units sold in May 2025. However, on a year-on-year basis, it reflects a slight increase from the 10,999 units sold in the previous year.

Coming to total year-to-date (YTD) sales, it is recorded as 72,156 units, the second highest in the industry. The brand’s market share for June is projected to be at 20.7%, which is 1.1% more than the previous month and 1.2% ahead of the YTD figure of 19.5%. The Total Industry Volume (TIV) is estimated at 53,500 units in June, i.e. 21% down from 68,007 units in May.

Model-wise sales performance 

Proton Saga	Continues to be Proton’s best-selling model  5,206 units sold in June 2025 YTD sales: 31719 units (approx)
Proton X50	Remains a top-seller in the B-segment SUV category for 5 years straight 1,657 units sold in June 2025, including 353 export units (47% of total exports) YTD sales: 11,361 units (up by 11.3% year-on-year) All-new X50 facelift set to launch soon with fresh design, 1.5 i-GT engine, and advanced technology
Proton S70	Maintaining the lead in the C-segment sedan category with 1,406 units sold in June YTD sales: 9,396 units
Proton X70	Witnessed the sales growth rate among all Proton models in the first half of 2025 533 units sold in June 2025 YTD sales: 4,354 units (up by 46.3% year-on-year)
Proton X90	Staying ahead in the D-segment SUV category with 174 units sold in June YTD sales: 1,271 units
Proton e.MAS 7	Continues to outperform the Malaysian electric vehicle market with a 24% market share 621 units sold in June 2025 YTD sales: 4,253 units
Proton Persona	Ranked third in the B-segment category with 1,171 units sold in June 2025
Proton Iriz	Holding fourth place in the B-segment hatchback category with 288 units sold in June 2025

“After performing strongly in May, automotive sales dropped by 15,000 units in June due to external factors such as rising tensions in the Middle East and the expansion of the scope of SST affecting buyer sentiment. Despite this, PROTON managed to outperform the market to increase our market share percentage ahead of a busy second half of the year where we have a full slate of events and model introductions. With new models arriving in our showrooms, the outlook is for the company to have a stronger second half to 2025 as we seek to increase sales for our ICE and EV offerings,” said Zhang Qiang, Deputy Chief Executive Officer, Proton Edar.

Proton’s export & expansion updates

Proton exported 414 units in June 2025, representing a 56.8% year-on-year growth. The total exports for the first six months of the year stand at 2,250 units, which is 39.9% more than the H12024. Looking ahead, the automaker expects to see growth in H2 2025 with the wider rollout of the Proton e.MAS 7 EV.

“We forecast a steady increase in export sales as the company explores more new markets. As for EV sales, the market is expanding as more infrastructure is established and the confidence gap closes for buyers who remain on the fence, so we are hopeful of a quantum leap in sales with the introduction of more Proton e.MAS models,” added Zhang Qiang.

Also read: Proton e.MAS 7 gets updates, new colours, and better ownership perks