Proton records 5% m-o-m growth in May 2025, e.MAS 7 hits new milestone

KUALA LUMPUR: Proton has revealed the sales numbers for May 2025, marking the brand’s third consecutive month of positive growth (Mar, April, and May). During the last month, the automaker sold a total of 13,328 units (domestic, export, smart, Proton e.MAS), representing a 5% increase over the 12,692 units sold in April 2025.

With this surge in sales, Proton's year-to-date figure has reached 61,087 units. The brand’s market share is forecast to be 19.2% from an estimated Total Industry Volume of 69,495 units in May, with YTD market share also expected to be the same.

Model-wise sales performance 

Proton Saga	Continues to be Proton’s best-selling model with 5,513 units sold in May (up 5.8% from April) YTD total: 26513 units (approx)
Proton X50	Leading the B-segment SUV category with 2,198 units sold in May  YTD total: 9,704 units
Proton S70	Maintaining the lead in the C-segment sedan category with 1,763 units sold in May (up 2.7% from April) YTD sales: 7,994 units
Proton X70	Witnessed the highest monthly growth among all models with 982 units sold in May (up 44% from April) YTD total: 3,821 units (53.1% ahead of its YTD 2024 sales)
Proton e.MAS 7	Best-selling EV in Malaysia Achieved a new record with 916 units sold in May (crossed 900-unit sales mark for the first time) YTD sales: 3,632 units
Proton X90	Staying ahead in the D-segment SUV category with 224 units sold in May (up 15.5% from April) YTD total: 1097 units
Proton Persona	1,385 units sold in May (up 4.3% from April)
Proton Iriz	Holding its place as the 4th most popular B-segment hatchback with 331 units sold in May (up 14.1% from April)

“After a slow start to 2025, sales of Proton vehicles have shown an upward trend over the last three months. This is a direct result of our promotion efforts as well as the strong attraction car buyers have to our range that offers stylish, technology-driven products sold via an industry-leading network of 3S/4S outlets. Going into the second half of 2025, PROTON is confident we can maintain our momentum as we initiate a flurry of events and model introductions in line with the next phase of our overall business plan,” said Dr Li Chunrong, Chief Executive Officer, PROTON.

Proton’s export & expansion updates

Proton has been continuously improving its presence in overseas markets. This year, it launched the CKD Proton Saga in the Egyptian market and introduced the e.MAS 7 in Nepal and Singapore. Looking ahead, the automaker will soon be taking its first EV to Trinidad & Tobago. 

The top-selling Proton cars in international markets are the Proton Saga and Proton X50, with YTD export sales growing by 360% to reach 694 units.

“The increased focus placed on growing export sales is paying short-term dividends as we see an immediate uptick in volume. Penetrating and being successful in overseas markets requires long-term commitment, and PROTON is confident we can achieve our goals with a structured plan to manage our expansion,” added Li Chunrong.

Also read: Leadership change in Proton: Ainol Azmil steps in as covering deputy CEO