Proton e.MAS 7 leads Malaysia’s EV sales — one unit sold every hour

KUALA LUMPUR: The Malaysian automotive industry welcomed its first-ever national EV, the Proton e.MAS 7, late last year. Soon after launch, it became the country’s best-selling EV in January 2025, beating top competitors from BYD. 

The Proton e.MAS 7 continues its winning streak by grabbing the title of Malaysia’s best-selling electric vehicle for the fourth consecutive month in April. 

Pro-Net, a wholly-owned subsidiary of Proton, has sold a total of 2,716 units of the EV across domestic and export markets in just four months. In April, it smashed the 800-unit monthly sales mark for the first time, recording 863 total deliveries (including both local and export).

Accounting for 6% of overall Proton sales, the e.MAS 7 now holds a 26% market share in the Malaysian EV market.

“We are incredibly grateful to all of our customers for their continued confidence in us,” said Mr. Zhang Qiang, Chief Executive Officer, PRO-NET. “To have one unit sold every hour shows how ready Malaysians are to embrace the EV future with the Proton e.MAS 7. Their trust and strong support have driven this success.”

Affordable, practical, and advanced EV

The Proton e.MAS 7 is a smart EV that ticks all the right boxes when it comes to choosing an electric vehicle. It comes at attractive pricing and offers a practical range, and features that appeal to Malaysian buyers. 

Here’s a quick rundown of the Proton e.MAS 7 specifications -

Price	RM 105,800 - RM 119,800 (with the RM 4000 exclusive rebate offer available for the first 6,000 bookings)
Electric motor	Front-wheel drive motor delivering 218 PS and 320 Nm
Battery	Two options - 49.52 kWh and 60.22 kWh
Range	345 km / 410 km
Exterior	LED headlights and tail lights, Power-adjustable and heated door mirrors, Powered tailgate, 19-inch aerodynamic alloy wheels
Interior	15.4-inch infotainment system, single-zone with N95 cabin filter, head-up display, 16-speaker Flyme sound system, power-adjustable seats, Leatherette upholstery, wireless charging, 256-colour ambient lighting, Integrated Live Charging Map
Safety	Six airbags, 360-degree camera with 3D display, ADAS
Warranty	6-year unlimited mileage warranty 8-year / 160,000km high voltage battery and component warranty
Colours	Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose, and Lithium White

Growing the EV ecosystem

As demand for the Proton EV continues to grow, the automaker has been constantly expanding its Integrated Live Charging Map. It currently offers 90% nationwide coverage with a listing of over 2,500 charging points, all accessible through the car’s navigation system and the Proton e.MAS app.

Those who live in high-rise residential buildings can also own the Proton EV conveniently as more than 1,000 charging points are available in 397 high-rise apartments and condominiums. 

Further making e.MAS 7 ownership easier than ever is the brand’s scheduled preventive maintenance service program. The owners can send their cars to 24 3S Centres nationwide with 10 Body and Paint centres ready to assist. More 3S centres and body and paint centres to be added soon.

“This is just the beginning,” added Zhang. “As we grow, we’re also actively improving our services to ensure that every current and future e.MAS 7 owner enjoys a seamless, enjoyable, and sustainable ownership experience.”

Building on this momentum, Proton is also geared up to introduce its second electric car, the e.MAS 5, recently previewed at the Malaysia Autoshow 2025.

Also read: Proton Xchange Programme offers RM2,000 rebate to scrap old cars